Peugeot
Peugeot Technographics
Peugeot Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Peugeot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18000 Peugeot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Peugeot has purchased the following applications: Cegid Talentsoft PeopleXS ATS for Recruiting, Applicant Tracking System in 2012, SAP IS-A-DBM for Dealership Management in 2012, SoundHound Houndify AI Platform for Cognitive Computing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Peugeot is running and its propensity to invest more and deepen its relationship with Cegid , SAP , SoundHound Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Peugeot revenues, which have grown to $4.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peugeot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Peugeot Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cegid | Legacy | Cegid Talentsoft PeopleXS ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Peugeot deployed Cegid Talentsoft PeopleXS ATS on its website. The implementation uses Cegid Talentsoft PeopleXS ATS within the Recruiting,Applicant Tracking System category to provide career site integration and candidate intake capabilities for Peugeot's corporate hiring processes.
The implementation is configured to expose job postings on Peugeot's public career pages, capture candidate applications through web forms, and centralize candidate profiles for recruiters and hiring managers. Functional capabilities implemented align with standard Recruiting,Applicant Tracking System workflows and include requisition management, application tracking, configurable recruitment workflows and approval routing, and applicant data reporting. Governance and operational ownership sit with Peugeot's talent acquisition and HR recruiting function, which manages role based access and hiring approvals while the ATS serves as the front end for applicant capture and recruiting workflow orchestration on Peugeot's website.
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP IS-A-DBM | Dealership Management | ERP Services and Operations | Hicron | 2012 | 2013 |
In 2012, Peugeot deployed SAP IS-A-DBM for Dealership Management across approximately 50 branches in Germany, implemented by Hicron. The program was scoped to standardize dealer processes for the PSA Peugeot Citroën dealer network in the region and to centralize dealer-facing transactions and workflows.
The SAP IS-A-DBM implementation concentrated on core Dealership Management capabilities, aligning sales, service, and parts workflows with standardized processes. Configurations included dealer order-to-cash workflows, service scheduling and workshop management, and parts inventory and distribution controls consistent with dealer management system patterns, enabling consistent transaction handling across sites.
Hicron delivered the project under SAP Automotive offerings, integrating dealer operations with centralized master data and dealer network governance constructs to enforce consistent pricing, parts catalogs, and service procedures. Operational coverage remained regional, spanning roughly 50 dealer locations in Germany, and the implementation impacted business functions including sales, aftersales service, parts logistics, and dealer operations management.
Governance emphasis was on process standardization and network consistency, with rollout and change management focused on harmonizing dealer procedures across the covered branches. The deployment improved sales, service and parts workflows and enabled consistent dealer network operations in the region as stated in project notes.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoundHound Inc. | Legacy | SoundHound Houndify AI Platform | Cognitive Computing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Peugeot deployed the SoundHound Houndify AI Platform as its in-vehicle conversational assistant. The SoundHound Houndify AI Platform is being used within Peugeot as a Cognitive Computing solution to deliver voice-first, generative AI interactions in the vehicle cabin.
Deployment focuses on a conversational stack that includes automatic speech recognition, natural language understanding, intent orchestration, and generative response capabilities through SoundHound Chat AI. Configuration emphasizes multilingual models and conversation state management to support real-time voice queries, infotainment controls, and context-aware dialogue typical for automotive digital assistants.
Operational coverage extends across multiple markets and languages, with Peugeot listed among Stellantis brands that went into full production with SoundHound Chat AI alongside Vauxhall, Opel, Citröen, and Alfa Romeo. The program is executed in partnership with Stellantis, and SoundHound has an additional contract to provision the voice assistant for three Stellantis brands in Latin America, while also expanding deployments with a European EV manufacturer.
Rollout and governance follow a brand-by-brand production approach, moving from pilot to full production and regional language support, with centralized conversational model updates and localized language packs for market compliance. The implementation positions Peugeot to operate the SoundHound Houndify AI Platform as its in-vehicle digital assistant technology, with production-grade integrations across vehicle infotainment and assistant workflows.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Web Content Management | Content Management |
|
2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
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|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Peugeot
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Peugeot Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Peugeot IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Peugeot digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Peugeot Technographics
Peugeot is a Manufacturing organization based in France,
with around 18000 employees and annual revenues of $4.20 billion.
Peugeot operates a diverse technology stack with applications such as
Cegid Talentsoft PeopleXS ATS, SAP IS-A-DBM and SoundHound Houndify AI Platform,
covering areas like Recruiting, Applicant Tracking System, Dealership Management and Cognitive Computing.
Peugeot has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cegid, SAP and SoundHound Inc..
Peugeot recently adopted applications including
SoundHound Houndify AI Platform in 2024, Salesforce Sales Cloud in 2021 and FIS Treasury and Risk Manager - Integrity Edition in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Peugeot’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Peugeot’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Peugeot technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.