List of SAP IS-A-DBM Customers
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Since 2010, our global team of researchers has been studying SAP IS-A-DBM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP IS-A-DBM for Dealership Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP IS-A-DBM for Dealership Management include: Ashok Leyland, a India based Manufacturing organisation with 9603 employees and revenues of $5.00 billion, Peugeot, a France based Manufacturing organisation with 18000 employees and revenues of $4.20 billion, Abdul Latif Jameel, a Saudi Arabia based Banking and Financial Services organisation with 15000 employees and revenues of $3.00 billion, Abdullah Abdulghani & Bros Qatar, a Qatar based Automotive organisation with 3200 employees and revenues of $350.0 million and many others.
Contact us if you need a completed and verified list of companies using SAP IS-A-DBM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abdul Latif Jameel | Banking and Financial Services | 15000 | $3.0B | Saudi Arabia | SAP | SAP IS-A-DBM | Dealership Management | 2016 | Hicron |
In 2016, Abdul Latif Jameel implemented SAP IS-A-DBM in a Dealership Management engagement delivered by Hicron. Hicron deployed an SAP Fiori based warranty WTY portal to modernize and simplify warranty claims submission and processing for wholesalers and dealers, rolling the solution out to over 50 centers in Saudi Arabia.
The implementation centered on the SAP Fiori warranty portal as the consumer facing module, with WTY functionality surfaced through Fiori UIs and DBM related capabilities inferred as part of the broader SAP Automotive footprint. SAP IS-A-DBM is referenced as the application platform, and the case materials indicate the deployment used Hicron’s SAP Automotive portfolio patterns for WTY, DBM, and dealer portal integrations.
Integrations emphasized dealer portal connectivity, enabling wholesalers and dealers to submit and track warranty claims through the Fiori interface. Operational coverage targeted dealer and wholesale service operations across more than 50 Abdul Latif Jameel Motors centers in Saudi Arabia, aligning Dealership Management workflows with warranty processing and dealer servicing functions.
Governance and rollout work included portal provisioning and dealer onboarding across service centers, configuration of warranty claim workflows within the SAP Fiori environment, and alignment of dealer access and approval processes. The narrative focuses on structuring warranty claim submission and processing inside SAP IS-A-DBM and the Fiori warranty portal rather than detailing other enterprise integrations or measurable outcomes.
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Abdullah Abdulghani & Bros Qatar | Automotive | 3200 | $350M | Qatar | SAP | SAP IS-A-DBM | Dealership Management | 2014 | Hicron |
In 2014, Abdullah Abdulghani & Bros Qatar implemented SAP IS-A-DBM as a Dealership Management solution. Hicron delivered SAP Dealer Business Management DBM 8.0 integrated with SAP ERP to support vehicle purchasing, sales, multi brand after sales and warranty processes across the importer and dealer network in Qatar and the broader MENA operating footprint.
The implementation centered on functional capabilities common to Dealership Management platforms, including vehicle acquisition and purchasing workflows, sales order processing, parts and service operations, warranty claim handling and multi brand after sales coordination. Configuration work targeted standardizing transactional workflows for sales and service desks, and instrumenting service process sequencing to reduce manual handoffs.
Architecturally the deployment linked DBM 8.0 to SAP ERP to enable synchronous and batch transactional flows between dealer sites and the importer back office, supporting master data consistency for vehicles, parts and customer records. Integrations explicitly included SAP ERP, with Hicron responsible for system-to-system mapping, interface orchestration and deployment across multiple dealer locations.
Governance and rollout focused on network wide process harmonization for after sales and warranty operations, combined with operational training and phased cutover at dealer sites. The project received SAP Quality Award recognition and delivered measured operational improvements, reducing customer waiting time from approximately 20 minutes to approximately 3 minutes, and reducing service process time from approximately 80 minutes to 10 to 15 minutes.
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Ashok Leyland | Manufacturing | 9603 | $5.0B | India | SAP | SAP IS-A-DBM | Dealership Management | 2017 | n/a |
In 2017, Ashok Leyland implemented SAP IS-A-DBM. The SAP IS-A-DBM implementation sits in the Dealership Management category and was applied to strengthen CRM and DBM capabilities in the Sales module, aligning the application to dealer sales and account management business functions.
The deployment focused on SAP IS-A-DBM configuration for CRM/DBM within the Sales module, implementing dealership-centric workflows such as dealer account management, lead to order orchestration, and sales transaction capture. Configuration work emphasized master data for dealer records and sales process controls consistent with Dealership Management functional terminology.
Operational coverage included Ashok Leyland’s sales organization and dealer network in India, with functional delivery and ongoing support centralized through an embedded SAP functional consultant role based in Chennai. Integration points remained within the SAP application landscape, leveraging SAP IS-A-DBM to interface with enterprise sales processes and CRM-driven dealer interactions.
Governance was structured around dedicated SAP functional ownership and business process alignment between the sales team and IT, with a senior sales executive contributing to requirements and validation. The implementation narrative reflects sustained functional support, with a named SAP consultant working on CRM/DBM for the Sales module from February 2017 onward.
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Manufacturing | 18000 | $4.2B | France | SAP | SAP IS-A-DBM | Dealership Management | 2012 | Hicron |
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Buyer Intent: Companies Evaluating SAP IS-A-DBM
- Modern Aviation, a United States based Transportation organization with 210 Employees
- India.Gov.In, a India based Government company with 500 Employees
- Isuzu Motors America, a United States based Professional Services organization with 10 Employees
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