Pfizer Germany
Pfizer Germany Technographics
Pfizer Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pfizer Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Pfizer Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pfizer Germany has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2021, Olark Live Chat for Chatbots and Conversational AI in 2020, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pfizer Germany is running and its propensity to invest more and deepen its relationship with SAP , Olark , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pfizer Germany revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pfizer Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pfizer Germany Tech Stack and Enterprise Applications
Pfizer Germany ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Pfizer Germany implemented SAP ERP ECC 6.0 as part of its ERP Financial footprint to centralize supply planning and production planning activities at its Freiburg site and within its global supply network. The deployment explicitly supports supply planning use cases described by the organization, including MRP-driven material requirement planning, production plan creation and maintenance, capacity planning, and weekly coordination between Supply Planner and Site Planner roles.
SAP ERP ECC 6.0 was configured to surface Production Planning and Materials Management capabilities, leveraging native ECC MRP and production control functionality to manage finished goods, bulk material and Wirkstoffe inventories. The implementation supports system-side maintenance of production plans, scenario-based demand and supply analyses, and reporting workflows used by Supply Planner roles to identify and track causes of demand changes and to coordinate product new introductions and material changeovers.
The technical footprint includes integration points with SAP APO as referenced in operational requirements, enabling advanced planning coordination across the global network and KanBan-managed supplier flows. Operational coverage extends across logistics and supply chain management, production planning, and procurement functions, with system usage focused at the Freiburg site while coordinating upstream and downstream suppliers across Pfizer’s global network.
Governance and process changes were centered on structured weekly alignment between Supply Planner and Site Planner for priority setting and deviation control, plus formalized reporting and scenario analysis responsibilities. The implementation emphasizes standardized MRP processes, production plan stewardship, and cross-functional coordination for line extensions and material changes, aligning SAP ERP ECC 6.0 ERP Financial capabilities to operational supply chain workflows.
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Expense Management | ERP |
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2010 | 2011 |
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Pfizer Germany AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Pfizer Germany deployed Olark Live Chat on its public website. Pfizer Germany implemented Olark Live Chat in 2020 as a Chatbots and Conversational AI solution to provide real-time visitor engagement and web-based customer support, aligning the application with digital communications and customer support workflows.
The deployment is delivered as a web-embedded chat widget that exposes live operator chat, canned responses, visitor visibility and basic targeting capabilities typical of Chatbots and Conversational AI. Olark Live Chat is hosted through the public pfizer.de pages and is operated within the German site scope by Pfizer Germany's digital communications and support teams. Configuration focused on widget placement, routing rules, canned response libraries and agent interface provisioning to standardize web engagement. Governance and operational ownership sit with internal digital channels stakeholders responsible for access controls, message templates and privacy settings.
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Pfizer Germany CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Pfizer Germany deployed Hotjar on its public website. Pfizer Germany implemented Hotjar as a Customer Experience application to capture onsite user behavior and collect page level feedback for its digital presence.
The implementation uses client side Hotjar scripts to enable heatmaps, session recordings, conversion funnel analysis, and onsite feedback surveys, reflecting standard Customer Experience capabilities. Operational ownership is aligned with digital experience, UX and marketing functions responsible for web analytics and experience optimization on the corporate site. This configuration links Pfizer Germany, Hotjar, Customer Experience and web analytics workflows.
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Data Management Platform | CRM |
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2020 | 2020 |
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Life Sciences CRM | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Pfizer Germany ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Pfizer Germany TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Pfizer Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Pfizer Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Pfizer Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Director HR | Director | HR | |
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Director Finance | Director | Finance | |
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Apps Being Evaluated by Pfizer Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pfizer Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pfizer Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pfizer Germany Technographics
Pfizer Germany is a Life Sciences organization based in Germany,
with around 2000 employees and annual revenues of $600.0 million.
Pfizer Germany operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Olark Live Chat and Hotjar,
covering areas like ERP Financial, Chatbots and Conversational AI and Customer Experience.
Pfizer Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Olark and Contentsquare.
Pfizer Germany recently adopted applications including
SAP ERP ECC 6.0 in 2021, Salesforce Sales Cloud in 2021 and Adobe Launch in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pfizer Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pfizer Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pfizer Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.