Pink Lily Boutique
2425 Scottsville Rd #100,
Bowling Green, 42101, KY,
United States
Bowling Green, 42101, KY,
United States
1 270-936-7740
Retail
Pink Lily Boutique Technographics
Pink Lily Boutique Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pink Lily Boutique and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Pink Lily Boutique employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pink Lily Boutique has purchased the following applications: PayPal Braintree for Payment Processing in 2016, Reamaze Live Chat for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pink Lily Boutique is running and its propensity to invest more and deepen its relationship with PayPal , Block (ex Square, Inc) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pink Lily Boutique revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pink Lily Boutique intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pink Lily Boutique Tech Stack and Enterprise Applications
Pink Lily Boutique ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2016 | 2016 |
In 2016, Pink Lily Boutique implemented PayPal Braintree on its website. PayPal Braintree is being used as the Payment Processing solution for the retailer's e-commerce checkout and online payment gateway.
The deployment integrates the PayPal Braintree client SDK and hosted fields into the storefront, with server-side gateway calls to process transactions and tokenization to vault payment instruments. Functional capabilities implemented include online checkout payment routing, card tokenization and vaulted cards, and native PayPal transaction support, aligning payment capture with order-to-cash workflows. Operational ownership sits with e-commerce and finance teams for payment reconciliation and charge handling, while the integration architecture reduces direct card data exposure through client-side hosted fields and gateway tokenization.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Pink Lily Boutique AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Pink Lily Boutique deployed Reamaze Live Chat on its public e-commerce site to provide real-time customer engagement. The deployment uses the Reamaze Live Chat widget to enable conversational support, messaging workflows, and asynchronous conversation threading consistent with Chatbots and Conversational AI functionality, and it is positioned to handle customer inquiries on the storefront.
Configuration emphasizes live chat routing, canned responses, and threaded conversations for order and support workflows, reflecting typical Chatbots and Conversational AI modules such as automated messaging and message history. Operational scope centers on customer service and order support teams, with governance focused on conversation routing rules, response templates, and escalation paths to ticketing or email channels, and Reamaze Live Chat is used as the primary conversational layer for Pink Lily Boutique customer support.
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Pink Lily Boutique Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 Pink Lily Boutique deployed Google Workspace (Formerly Google G-Suite) to support Collaboration across the organization. Pink Lily Boutique uses Google Workspace (Formerly Google G-Suite) for Collaboration to provide core services such as cloud hosted email, document collaboration, file storage and shared calendaring that support internal communication and operational coordination across business functions.
The deployment follows a centralized cloud SaaS architecture managed through the Google Workspace administrative console, with user provisioning, domain management and access controls configured for a single corporate domain. The implementation covers corporate functions including merchandising, marketing and customer service, and is referenced on the company website as part of their public digital footprint. Governance emphasizes centralized account administration, sharing policies and administrative controls to manage user access and collaboration workflows.
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Pink Lily Boutique eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Pink Lily Boutique SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2018 | 2018 |
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Pink Lily Boutique CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Pink Lily Boutique IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Pink Lily Boutique
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pink Lily Boutique Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pink Lily Boutique IT executives and key decision makers. This section highlights Pink Lily Boutique's latest recorded technology evaluations, including Acumatica Cloud ERP for ERP Financial on 2026-01-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pink Lily Boutique digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-01-27 | Pink Lily Boutique | Evaluated | Acumatica | Acumatica Cloud ERP | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Pink Lily Boutique Technographics
Pink Lily Boutique is a Retail organization based in United States,
with around 80 employees and annual revenues of $5.0 million.
Pink Lily Boutique operates a diverse technology stack with applications such as
PayPal Braintree, Reamaze Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Pink Lily Boutique has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, GoDaddy and Google.
Pink Lily Boutique recently adopted applications including
Bold Commerce in 2021, Shopify in 2021 and Rakuten Advertising in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pink Lily Boutique’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pink Lily Boutique’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pink Lily Boutique technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.