PlaceIQ
115 East 23rd Street,7th Floor,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 212-255-8570
Media
PlaceIQ Technographics
PlaceIQ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PlaceIQ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 PlaceIQ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PlaceIQ has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Cloudera Enterprise Platform for Data Warehouse in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PlaceIQ is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot , Cloudera or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PlaceIQ revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PlaceIQ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PlaceIQ Tech Stack and Enterprise Applications
PlaceIQ ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, PlaceIQ implemented Oracle NetSuite ERP to address ERP Financial needs for finance, accounting, and procurement functions. The Oracle NetSuite ERP deployment concentrated on core financial modules, including general ledger, accounts payable, accounts receivable, billing and revenue recognition, cash management, and financial reporting and consolidation workflows to standardize transactional finance processes across the company.
The deployment used a cloud-hosted Oracle NetSuite ERP instance configured with role-based access controls, workflow automation for month-end close and approvals, and a unified chart of accounts to centralize transactional and billing operations. Operational coverage focused on corporate finance, accounting, and revenue operations teams, with governance implemented through segregation of duties, approval routing inside NetSuite, and configuration-based controls to support financial auditability.
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PlaceIQ AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, PlaceIQ deployed Hubspot Live Chat on its website. The Hubspot Live Chat implementation serves as a Chatbots and Conversational AI front-end for real-time visitor engagement, configured to capture conversations and qualify inbound interest through scripted conversational flows. Deployment targeted PlaceIQ's marketing and sales touchpoints on public web properties, embedding the chat widget to surface inquiries and initiate lead capture. The configuration emphasized live agent handoff, canned replies, and basic bot-assisted triage to reduce initial response latency.
Configuration work included widget placement, conversational script authoring, routing rules, and transcript capture into contact records and incoming lead workflows within the HubSpot environment. Operational scope centered on marketing operations for conversation design and sales operations for routing and SLA definitions, with administrators using in-platform analytics to monitor engagement patterns. Governance established owner roles for message handling and escalation procedures to sales, aligning chatbot scripts to existing lead qualification criteria. The deployment aligns PlaceIQ with common Chatbots and Conversational AI practices for web-based customer engagement.
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PlaceIQ Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudera | Legacy | Cloudera Enterprise Platform | Data Warehouse | Analytics and BI | n/a | 2015 | 2015 |
In 2015, PlaceIQ implemented Cloudera Enterprise Platform as its Data Warehouse. The deployment established a distributed cluster architecture to consolidate PlaceIQ's location and audience data for analytics and model development across the organization.
Cloudera Enterprise Platform was configured to provide core data warehouse capabilities including scalable distributed storage, batch ingestion pipelines, SQL query and interactive analytics, and metadata management. The implementation included data ingestion frameworks for scheduled batch loads and streaming collection of location event records, and standard ETL and data preparation workflows used by analytics teams. Security and governance capabilities were configured to enforce authentication, authorization, and audit logging in alignment with enterprise data controls.
Operational scope centered on PlaceIQ's analytics, data science, and product teams, who use the Data Warehouse for audience segmentation, geospatial analytics, and model training. The platform was integrated with PlaceIQ's internal data pipelines and downstream reporting and visualization tools to enable consistent data access and SQL based analytics. Deployment emphasized centralized schema and metadata practices to reduce duplication of location datasets.
Rollout followed staged provisioning of environments for development, testing, and production with governance around dataset ownership and access workflows. The implementation established centralized change control for schema evolution and standardized release processes for analytic datasets.
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PlaceIQ Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2013 | 2013 |
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PlaceIQ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PlaceIQ PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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PlaceIQ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Database Management | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at PlaceIQ
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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Head of Data and Insights | Director | IT | |
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Data Scientist | CXO | IT | |
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Head of Data Science | Director | IT | |
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Co-Founder & CTO | CXO | Finance | |
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Apps Being Evaluated by PlaceIQ Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PlaceIQ IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PlaceIQ digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD PlaceIQ Technographics
PlaceIQ is a Media organization based in United States,
with around 200 employees and annual revenues of $20.0 million.
PlaceIQ operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Hubspot Live Chat and Cloudera Enterprise Platform,
covering areas like ERP Financial, Chatbots and Conversational AI and Data Warehouse.
PlaceIQ has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, HubSpot and Cloudera.
PlaceIQ recently adopted applications including
6sense Account Engagement Platform in 2023, Hubspot Live Chat in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PlaceIQ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PlaceIQ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PlaceIQ technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.