New York, 10016, NY,
United States
Plative Technographics
Plative Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Plative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 94 Plative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Plative has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Mixpanel for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Plative is running and its propensity to invest more and deepen its relationship with Drift , Google , Chili Piper or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Plative revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Plative Tech Stack and Enterprise Applications
Plative AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Plative implemented Drift AI Chatbot on their public website. The Drift AI Chatbot deployment represents a Chatbots and Conversational AI implementation aimed at real time customer engagement, conversational lead capture, and qualification supporting sales and marketing functions. Plative uses Drift AI Chatbot as the primary on site conversational interface for visitors to learn about services and request follow up.
The deployment uses the vendor cloud hosted conversational engine and a lightweight JavaScript chat widget embedded in site pages, enabling AI intent detection and rule based playbooks for lead qualification and routing. Functional modules evident in the implementation include the web chat widget, automated qualification flows, scripted playbooks for common service inquiries, meeting scheduling workflows, and an analytics dashboard for conversation metrics. Operational ownership and governance focus on playbook versioning, messaging approval workflows, and visitor privacy controls to manage on site conversational behavior.
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Plative Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Plative implemented Google Workspace (Formerly Google G-Suite) to provide core Collaboration capabilities across the organization. The deployment covers the company's approximately 94 employees in the United States and centralizes corporate email and calendaring to support professional services delivery and client-facing project teams.
Google Workspace (Formerly Google G-Suite) configuration emphasized standard collaboration modules, including Gmail, Google Calendar, Google Drive, Docs, Sheets, Slides, and Google Meet, along with administration through the Google Admin console. The implementation included user and group provisioning, shared drive configuration, access controls and co-authoring workflows, and governance focused on account administration and domain management to control data access and sharing across projects.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Plative CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Plative implemented Mixpanel on its website to capture user behavior and enable analytics for marketing and product decision making. The deployment established Mixpanel as the central Marketing Analytics platform for site-level event collection and behavioral reporting, supporting marketing, product and growth functions across the organization.
Configuration focused on event level instrumentation, user identification and sessionization, with standard product analytics capabilities enabled such as funnel analysis, cohorting and dashboarding. Mixpanel was configured to ingest custom events, user properties and profile data, and to surface segmented reports and real time dashboards for marketing and product stakeholders.
Architecturally the implementation used client side Mixpanel tracking embedded in site pages together with a documented event taxonomy to ensure consistent instrumentation. Governance covered event naming conventions, ownership of event definitions and role based access to Mixpanel reports, with analytics and marketing teams operating as primary consumers and owners of dashboards and behavioral metrics.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Plative IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Plative
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Partner and Chief Revenue Officer | CXO | Finance | |
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CEO | CXO | Finance | |
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VP Services | VP | Operations | |
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Apps Being Evaluated by Plative Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||