Docklands, 3008, VIC,
Australia
Pleasure Cruising Club Technographics
Pleasure Cruising Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pleasure Cruising Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Pleasure Cruising Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pleasure Cruising Club has purchased the following applications: FareHarbor for Reservation and Booking Management in 2019, Zoho Connect for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pleasure Cruising Club is running and its propensity to invest more and deepen its relationship with FareHarbor , Zoho Corp. , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pleasure Cruising Club revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pleasure Cruising Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pleasure Cruising Club Tech Stack and Enterprise Applications
Pleasure Cruising Club ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FareHarbor | Legacy | FareHarbor | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Pleasure Cruising Club implemented FareHarbor for Reservation and Booking Management on their website. The deployment uses FareHarbor's web embedded booking widget and online availability calendar as the primary customer booking channel for a 30 employee Australian leisure operator. FareHarbor provides a back office reservation management dashboard accessed by reservations and operations staff to view bookings and manage capacity. The implementation centers on web first booking workflows embedded into pleasurecruising.com.au.
Configured modules include the FareHarbor booking widget, availability and calendar management, reservation handling, and guest record management, with staff using the FareHarbor dashboard to confirm bookings and manage manifests. Operational scope covers front of house, reservations, and operations functions across Pleasure Cruising Club's activities in Australia. Governance shifted to system led booking workflows with staff operating through FareHarbor for booking intake and schedule control, and the website remains the canonical booking touchpoint.
|
Pleasure Cruising Club Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Connect | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Pleasure Cruising Club implemented Zoho Connect as its Collaboration application to support internal coordination of club events and post‑event communications. The club used Zoho Connect alongside ZOHO CRM to organise events and to record outcomes, establishing Zoho Connect as the primary internal communication layer for relevant departments and event coordinators.
Deployment was delivered as a cloud hosted SaaS instance of Zoho Connect with configuration scaled to a 30 person organisation. The implementation created event‑centric group workspaces and activity feeds for recording outcomes, complemented by file sharing, announcement channels, and lightweight task tracking to align event logistics and post‑event reporting within the Collaboration platform.
Zoho Connect was integrated with ZOHO CRM to associate event registrations and membership records with corresponding Connect workspaces, enabling event outcomes recorded in Zoho Connect to be linked to CRM records for follow up. Governance focused on workspace ownership and a simple process for event teams to capture outcomes and propagate updates to relevant departments, driving consistent internal communication across the club.
|
Pleasure Cruising Club CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Pleasure Cruising Club deployed Intuit Mailchimp as its Marketing Automation solution on the company website to centralize email marketing and subscriber capture. The deployment is web‑centric, instrumenting the public site with Mailchimp signup forms and the vendor script to route subscriber data into Mailchimp audiences for campaign orchestration.
The implementation uses core Marketing Automation capabilities of Intuit Mailchimp, including audience management, template-based campaign creation, scheduled sends, and basic automation workflows for recurring customer communications. Configuration focuses on form embedding, list segmentation by captured attributes, and template configuration to support promotional and informational email campaigns.
Operational coverage is focused on marketing and customer communications for the Australian leisure and hospitality business, with management of lists and campaigns handled by in-house staff. Governance practices inferred from the web integration emphasize explicit opt-in capture and ongoing list hygiene, aligning day-to-day processes to maintain subscriber consent and campaign deliverability.
|
IT Decision Makers and Key Stakeholders at Pleasure Cruising Club
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pleasure Cruising Club Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||