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Plum Goodness
Location
1st Floor, Lodha i-Think Techno Campus, A Wing, Chirak Nagar, Thane,
Thane, 400607,
India
Website
https://www.plumgoodness.com/
Phone
91 750-649-6604
Artw industry
Consumer Packaged Goods
Employee
Revenue

Plum Goodness Technographics

Plum Goodness Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Plum Goodness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Plum Goodness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Plum Goodness has purchased the following applications: hCaptcha for Application Security (AppSec) in 2025, Kapture Sales CRM for CRM in 2024, MAssist DMS for Distribution ERP in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Plum Goodness is running and its propensity to invest more and deepen its relationship with hCaptcha , Kapture , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Plum Goodness revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plum Goodness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Plum Goodness Data, Technology Stack, and Enterprise Applications
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
hCaptcha Legacy hCaptcha Application Security (AppSec) CyberSecurity n/a 2025 2025
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Kapture Legacy Kapture Sales CRM CRM CRM n/a 2024 2024 In 2024, Plum Goodness implemented Kapture Sales CRM to unify omnichannel customer support across India. Kapture Sales CRM, classified as CRM, consolidated email, phone, web chat and social direct messages into a centralized interaction and ticketing layer, providing a single source of truth for inbound customer conversations. The deployment targeted centralization of customer context to improve response consistency across consumer packaged goods support operations. Configuration emphasized templated responses, canned reply libraries, standardized routing rules and escalation workflows to speed responses and improve consistency. Sales CRM and Customer 360 capabilities were employed within the vendor's Kapture CX platform to assemble unified customer profiles and interaction history, aligning support and sales teams around shared customer records. Automation of response templates and routing reduced manual routing overhead and standardized first response behavior. The implementation used integrations to web chat endpoints and social messaging channels to aggregate messages into the Kapture Sales CRM queue and surface social engagement for support agents. Governance focused on response playbooks and template stewardship to enforce consistent tone and handling across customer support and sales functions in India. Outcomes included reduced response times and improved handling of social media engagement.
Customer Experience CRM 2016 2016
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
MAssist Legacy MAssist DMS Distribution ERP ERP Services and Operations n/a 2025 2025 In 2025, Plum Goodness implemented MAssist DMS as its Distribution ERP to support retail and field sales workflows. A 2025 retail-operations job posting lists MAssist among the technology platforms used for MIS, reporting and store and field operations across India, indicating Plum has deployed MAssist DMS for retail and field sales operations and reporting. The implementation is described in the posting as supporting sales and distribution reporting, attendance tracking and order capture workflows consistent with DMS and SFA functional expectations. Operational coverage spans store operations and field sales across India, impacting retail operations, sales, and MIS reporting teams. Configuration emphasis in the posting aligns with order flows, attendance and sales/distribution reporting, suggesting system use for store-level data capture and field force reporting and coordination. Governance and operational ownership are framed in the job requirements around retail operations and MIS, indicating those teams manage ongoing operational workflows and reporting produced by MAssist DMS.
Point Of Sale ERP Services and Operations 2025 2025
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2020 2020
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payment Processing ERP Financial Management 2022 2022
Payment Processing ERP Financial Management 2024 2024
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Survey and Questionnaire Collaboration 2020 2020
IT Decision Makers and Key Stakeholders at Plum Goodness
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Plum Goodness Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Plum Goodness Technographics

Plum Goodness is a Consumer Packaged Goods organization based in India, with around 300 employees and annual revenues of $38.0 million.

Plum Goodness operates a diverse technology stack with applications such as hCaptcha, Kapture Sales CRM and MAssist DMS, covering areas like Application Security (AppSec), CRM and Distribution ERP.

Plum Goodness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as hCaptcha, Kapture and MAssist.

Plum Goodness recently adopted applications including hCaptcha in 2025, MAssist DMS in 2025 and MAssist M-POS in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Plum Goodness’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Plum Goodness’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Plum Goodness technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.