New York, 10004, NY,
United States
PMX Agency Technographics
PMX Agency Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PMX Agency and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 PMX Agency employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PMX Agency has purchased the following applications: Microsoft Power BI for Analytics and BI in 2017, Microsoft 365 for Collaboration in 2016, Freshservice for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PMX Agency is running and its propensity to invest more and deepen its relationship with Microsoft , Freshworks , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PMX Agency revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PMX Agency intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PMX Agency Tech Stack and Enterprise Applications
PMX Agency Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2020 |
In 2017 PMX Agency implemented Microsoft Power BI to centralize Analytics and BI for its digital advertising reporting and client dashboards. The deployment supported agency management of digital ad programs that generated more than $3M per month in client revenue, with $570K per month in ad spend across four primary clients including national B2B and B2C retailers and a Big 4 accounting firm. PMX Agency Microsoft Power BI Analytics and BI reporting served both client-facing teams and executive stakeholders.
The implementation focused on dashboarding, data modeling, and automated executive reporting, using DoubleClick Business Data tables to drive scheduled report refreshes and custom Executive Reports. The team used Microsoft Power BI and Google Data Studio to design client dashboards, and explored AdWords scripts and advanced business intelligence tooling to streamline data ingestion and transformation. Functional workflows emphasized consolidated campaign performance views, executive summary reports, and self-service analytics for account teams.
Operational integration included collaboration with Google agency reps and Google product support to refine data workflows and reporting templates, and the agency applied its YouTube advertising expertise to manage a video ad program for a regional TV and appliance retailer. Governance centered on automating the reporting process and standardizing Executive Reports to support timely and insightful decision making across account management and client reporting functions.
|
PMX Agency Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, PMX Agency implemented Microsoft 365 as its Collaboration platform. The deployment is observable on the PMX Agency website as using Microsoft 365, and it was provisioned to support a 300 employee media agency operating in the United States. The implementation targeted enterprise collaboration and communications workflows across the organization.
The Microsoft 365 deployment incorporated core Collaboration capabilities such as Exchange Online for corporate email, SharePoint Online for intranet and content collaboration, Microsoft Teams for real-time meetings and chat, and OneDrive for endpoint file sync and sharing. Architecture was built on a cloud tenant model, enabling centralized user identity and access management across the Collaboration stack. Operational coverage focused on agency-wide collaboration for account management, creative teams and client-facing operations. Governance centered on centralized tenant administration with Microsoft 365 compliance and access controls to standardize workflows and user provisioning.
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PMX Agency ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, PMX Agency deployed Freshservice for IT Service Management. The implementation surfaces Freshservice on PMX Agency's public website to provide an embedded self-service portal and direct web-based ticket submission for IT support.
Freshservice was configured to centralize incident and request ticketing, a service catalog, and a knowledge base, aligning request intake to standard ITIL style workflows. Automation rules and SLA-driven routing were used to assign tickets to IT operators and to enforce priority handling. The configuration emphasized ticket lifecycle management, categorization, and resolution tracking.
The deployment uses Freshservice as a cloud-hosted application with a web portal embedded on the corporate site, providing a single entry point for ticket creation and status tracking. Operational scope focused on internal IT support across PMX Agency's departments for a roughly 300 person media organization.
Governance was implemented through role-based admin controls and configured request approval and escalation workflows to standardize ticket handling. Ongoing administration centered on catalog updates, SLA tuning, and knowledge base maintenance to sustain operational effectiveness.
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PMX Agency PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
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PMX Agency IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
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|
Content Delivery Network | IaaS |
|
2019 | 2019 |
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PMX Agency CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
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IT Decision Makers and Key Stakeholders at PMX Agency
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Vice President, Analytics and Data Management | VP | IT | ||||
| CTO | CXO | Finance | ||||
| Associate Director, Analytics | Director | IT |
Apps Being Evaluated by PMX Agency Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||