Phu Nhuan Jewelry
170E Phan Dang Luu Street, Ward 3, Phu Nhuan District,
Ho Chi Minh City, x,
Vietnam
Ho Chi Minh City, x,
Vietnam
84 28 39951703
Retail
Phu Nhuan Jewelry Technographics
Phu Nhuan Jewelry Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Phu Nhuan Jewelry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7853 Phu Nhuan Jewelry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Phu Nhuan Jewelry has purchased the following applications: Workplace by Facebook for Collaboration in 2020, CS-Cart Marketplace Platform for eCommerce in 2018, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Phu Nhuan Jewelry is running and its propensity to invest more and deepen its relationship with Facebook , Microsoft , CS-Cart or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Phu Nhuan Jewelry revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Phu Nhuan Jewelry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Phu Nhuan Jewelry Tech Stack and Enterprise Applications
Phu Nhuan Jewelry Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Phu Nhuan Jewelry deployed Workplace by Facebook on its website. The 7,853 employee Vietnamese retailer uses Workplace by Facebook as a Collaboration application to centralize employee social communication, announcements, and group-based coordination for retail operations. Deployment is oriented to web access embedded on the corporate site and mobile access for store staff, enabling news feed, groups, and chat as primary engagement channels.
Configuration emphasizes standard Collaboration capabilities including company News Feed, closed and open Groups, Workplace Chat and video, and file and knowledge sharing, with administrative controls for user provisioning and content moderation. Governance was structured around role-based admin controls and group-level moderation to support cross-functional workflows in retail, HR, and store operations, aligning platform configuration to corporate communication needs. Phu Nhuan Jewelry Workplace by Facebook Collaboration supports internal communications and employee collaboration across its Vietnam retail footprint.
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Collaboration | Collaboration |
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2021 | 2021 |
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Phu Nhuan Jewelry eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CS-Cart | Legacy | CS-Cart Marketplace Platform | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Phu Nhuan Jewelry implemented CS-Cart Marketplace Platform on its public website. The CS-Cart Marketplace Platform was adopted as the core eCommerce engine to support multi-vendor storefront capabilities and centralized product and order management.
Configuration centered on marketplace modules including vendor onboarding and vendor dashboards, catalog and product management, storefront theming, pricing and promotion engines, and order processing workflows. Administrative capabilities were provisioned through the platform's back-office console to manage catalog taxonomy, inventory flags, and fulfillment status tracking. Customer-facing features included storefront search, product detail pages, shopping cart and checkout flows.
Deployment was executed as part of the company's web storefront, integrating front-end commerce pages with the CS-Cart Marketplace Platform's multi-tenant administration and vendor portals. The implementation emphasized role-based access and segregated vendor areas to support independent seller cataloging and order handling within a unified commerce domain. Technical architecture focused on modular marketplace components, shared catalog rules, and centralized order lifecycle orchestration.
Operational governance centered on marketplace workflows for vendor onboarding, content moderation, pricing controls and order dispute handling, aligning commercial teams and vendor operations to platform processes. Ongoing administration was handled through the CS-Cart Marketplace Platform administrative consoles to maintain catalog quality and vendor performance.
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Phu Nhuan Jewelry CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Phu Nhuan Jewelry implemented Hotjar on its public website. Hotjar is deployed as a Customer Experience application to capture behavioral analytics and qualitative feedback across the company website, with page-level instrumentation collecting session replays, click and scroll heatmaps, and on-site feedback widgets.
The implementation supports UX, digital analytics, ecommerce, and marketing workflows, enabling teams to analyze session recordings and heatmap data for usability and conversion analysis. Configuration centers on client-side web tagging and event capture, with access controls and reporting workflows routed into existing web analytics practices to manage recordings, feedback, and privacy considerations.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Phu Nhuan Jewelry ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Phu Nhuan Jewelry PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Phu Nhuan Jewelry IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Phu Nhuan Jewelry
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Director | Director | Finance | |
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Director of IT | Director | IT | |
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CIO & Board member at PNJ | CXO | IT | |
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Chief of Supply Chain Officer | CXO | Supply Chain | |
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Apps Being Evaluated by Phu Nhuan Jewelry Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Phu Nhuan Jewelry IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Phu Nhuan Jewelry digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Phu Nhuan Jewelry Technographics
Phu Nhuan Jewelry is a Retail organization based in Vietnam,
with around 7853 employees and annual revenues of $1.30 billion.
Phu Nhuan Jewelry operates a diverse technology stack with applications such as
Workplace by Facebook, CS-Cart Marketplace Platform and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Phu Nhuan Jewelry has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Facebook, CS-Cart and Contentsquare.
Phu Nhuan Jewelry recently adopted applications including
Revive Adserver (ex OpenX/Openads) in 2022, Microsoft Clarity in 2022 and Crazy Egg in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Phu Nhuan Jewelry’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Phu Nhuan Jewelry’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Phu Nhuan Jewelry technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.