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Praktiker Hungary
Location
1095 Budapest, Mester utca 87.,
Budapest, 1095,
Hungary
Website
https://www.praktiker.de/
Phone
36 1 09 669019
Artw industry
Retail
Employee
Revenue

Praktiker Hungary Technographics

Praktiker Hungary Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Praktiker Hungary and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Praktiker Hungary employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Praktiker Hungary has purchased the following applications: Prefixbox Insights for Analytics and BI in 2022, Amazon API Gateway for API Management in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Praktiker Hungary is running and its propensity to invest more and deepen its relationship with Prefixbox , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Praktiker Hungary revenues, which have grown to $161.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Praktiker Hungary intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Praktiker Hungary Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Prefixbox Legacy Prefixbox Insights Analytics and BI Analytics and BI n/a 2022 2022 In 2022 Praktiker Hungary implemented Prefixbox Insights, deploying the vendor's search solution and analytics dashboard as part of its e-commerce stack, aligning with the Analytics and BI category to improve online search relevance and merchandising decisions. The deployment targeted the company web storefront and the Hungarian retail e-commerce channel, with configuration focused on surfacing search telemetry and experiment results to product and merchandising teams. Prefixbox Insights was implemented using Prefixbox Search Analytics and experimentation modules, delivering a detailed analytics dashboard for query performance, zero result detection, and relevance tuning workflows. The implementation included search relevance experimentation to iterate on ranking rules and synonym handling, and a centralized analytics view to monitor search KPIs and guide ongoing configuration changes. Operational coverage remained e-commerce centric, affecting search, merchandising, and online category management functions, with governance structured around experimentation cycles and relevance change control managed by product and merchandising stakeholders. The project explicitly reduced zero result search rate by 31 percent and increased average order value by 19 percent on Praktiker Hungary s e-commerce site, outcomes attributed to the Prefixbox Search Analytics and experimentation-led relevance optimization.
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon API Gateway API Management PaaS n/a 2019 2019
Apps Development PaaS 2011 2011
Apps Development PaaS 2021 2021
Test Automation Platform PaaS 2024 2024
Transactional Email PaaS 2019 2019
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2023 2023
Domain Name System (DNS) IaaS 2016 2016
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application Performance Management ITSM 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application Security (AppSec) CyberSecurity 2018 2018
Identity and Access Management (IAM) CyberSecurity 2017 2017
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Collaboration Collaboration 2016 2016
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Content Management Content Management 2024 2024
Web Content Management Content Management 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Engagement CRM 2023 2023
Customer Experience CRM 2016 2016
Customer Experience CRM 2017 2017
Customer Support CRM 2021 2021
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2020 2020
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2025 2025
Marketing Analytics, Data Management Platform CRM 2018 2018
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
Partner Relationship Management CRM 2021 2021
Tag Management CRM 2016 2016
Tag Management CRM 2017 2017
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2023 2023
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ML and Data Science Platforms AI Development 2017 2018
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Natural Language Processing AI-Powered Application 2024 2024
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payment Processing ERP Financial Management 2018 2018
Payment Processing ERP Financial Management 2016 2016
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Personalization and Product Recommendations eCommerce 2017 2017
Personalization and Product Recommendations eCommerce 2017 2017
Personalization and Product Recommendations eCommerce 2018 2018
IT Decision Makers and Key Stakeholders at Praktiker Hungary
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Praktiker Hungary Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Praktiker Hungary Technographics

Praktiker Hungary is a Retail organization based in Hungary, with around 1600 employees and annual revenues of $161.0 million.

Praktiker Hungary operates a diverse technology stack with applications such as Prefixbox Insights, Amazon API Gateway and Google Cloud Platform (GCP), covering areas like Analytics and BI, API Management and Application Hosting and Computing Services.

Praktiker Hungary has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Prefixbox, Amazon Web Services (AWS) and Google.

Praktiker Hungary recently adopted applications including Microsoft Clarity in 2025, GrowthBook in 2024 and Getty Images in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Praktiker Hungary’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Praktiker Hungary’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Praktiker Hungary technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.