Manchester, M15 6SY,
United Kingdom
Preact Technographics
Preact Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Preact and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38 Preact employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Preact has purchased the following applications: Microsoft 365 for Collaboration in 2018, Craft CMS for Web Content Management in 2015, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Preact is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Preact revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Preact intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Preact Tech Stack and Enterprise Applications
Preact Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Preact implemented Microsoft 365. The company website lists Microsoft 365 as the firmwide Collaboration platform for the UK professional services firm Preact, which operates with 38 employees and a focus on consulting engagements.
The Microsoft 365 deployment at Preact centers on standard Collaboration capabilities, including hosted email, cloud document libraries, file sync and sharing, real time chat and meetings, and Office productivity applications, configured to support consulting and operations workflows. The implementation is positioned to centralize document management and communication workflows, enforce access and external sharing controls, and provide a single collaboration fabric for project coordination and client communication across the firm.
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Collaboration | Collaboration |
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2021 | 2021 |
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Preact Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Preact implemented Craft CMS on its public website. Preact deployed Craft CMS as its Web Content Management solution to manage website content and digital marketing assets, positioning Craft CMS as the company application for site authoring and publication.
The Craft CMS implementation centers on core content modeling and template-driven rendering typical of Web Content Management platforms, enabling structured entries for pages and articles and modular content blocks for flexible layouts. Content authoring and review workflows were aligned to support frequent updates to case studies, service pages, and thought leadership, with role-based permissions to separate editorial and publishing responsibilities.
Operational ownership for the Craft CMS instance is concentrated within Preact’s marketing and communications functions, supporting external-facing site content and sales enablement materials. Governance focuses on content workflow controls, editorial review, and template consistency to maintain brand and technical standards across the website.
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Preact CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021 Preact deployed Microsoft Clarity on their corporate website to capture behavioral data and improve web analytics. Microsoft Clarity, used in the Marketing Analytics category, provides session replay, heatmaps, click maps and funnel visualization to support marketing and product decisioning. The implementation establishes a clear relationship between Preact, Microsoft Clarity, Marketing Analytics and the marketing and product business functions responsible for digital experience measurement.
The deployment uses the Microsoft Clarity client side JavaScript snippet to collect anonymized session and event level interactions, keeping the architecture lightweight and hosted by the Microsoft Clarity service. Operational scope is focused on the public website and data is consumed by marketing and product teams for user journey analysis and UX prioritization. Governance is centered on marketing led analytics workflows, with configuration and tag management handled as part of the website analytics program.
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Preact IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Preact
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Preact Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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