Dunstable, LU5 4LL,
United Kingdom
Premier Inn Technographics
Premier Inn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Premier Inn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Premier Inn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Premier Inn has purchased the following applications: Shiji Horizon Distribution for Distribution ERP in 2022, Slack Connect for Collaboration in 2022, Adobe Experience Manager for Digital Asset Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Premier Inn is running and its propensity to invest more and deepen its relationship with Shiji Group , Sojern , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Premier Inn revenues, which have grown to $3.59 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Premier Inn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Premier Inn Tech Stack and Enterprise Applications
Premier Inn ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shiji Group | Legacy | Shiji Horizon Distribution | Distribution ERP | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Premier Inn implemented Shiji Horizon Distribution, a Distribution ERP application, beginning a strategic partnership with Shiji Group that formalized in June 2022 with the first connection via Shiji Distribution Solutions. The implementation positioned Premier Inn as one of the most active suppliers in the international Shiji Distribution Solutions portfolio, with 18 channel connections established and Content Hub adopted as the source of truth for visual and descriptive content covering over 900 properties.
The deployment of Shiji Horizon Distribution emphasized channel management and content syndication capabilities, leveraging Shiji Distribution Solutions to orchestrate inventory and rate distribution across multiple channel interfaces. Content Hub was embedded to centralize asset management and property descriptions, while distribution workflows included cache handling and search optimization controls aligned to improve booking discovery.
Integrations explicitly implemented included the 18 external channel connections through Shiji Distribution Solutions and the Content Hub feed serving property content for distribution. The program also supported an incoming Central Reservation System adoption, with Shiji providing daily monitoring, detailed reporting, and rapid escalation to maintain distribution continuity during the reservation platform transition. Operational coverage spanned Premier Inn properties across the United Kingdom, reflecting connectivity across the brands multi-site estate.
Governance and operational support were delivered through collaborative monitoring and incident escalation, with Shiji analysts and Premier Inn teams investigating cache accuracy as a lever to raise Search Success Rate. That focus on cache and search behavior contributed to a smoother transition to the new reservation platform and is reported to have significantly increased search success rates and overall bookings, reinforcing distribution and reservations workflows as primary business functions impacted by the Shiji Horizon Distribution rollout.
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Guest Management | ERP Services and Operations |
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2016 | 2016 |
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Premier Inn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Premier Inn Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
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Premier Inn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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Premier Inn ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Premier Inn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Premier Inn CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Premier Inn
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Premier Inn Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||