AI Buyer Insights:

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Primafruit
Location
Enterprise Way,
Evesham, WR11 1GT,
United Kingdom
Website
https://www.primafruit.co.uk/
Phone
44 13 8642-5000
Artw industry
Distribution
Employee
Revenue

Primafruit Technographics

Primafruit Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Primafruit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 189 Primafruit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Primafruit has purchased the following applications: Rockwell Allen‑Bradley Compact GuardLogix 5380 for Programmable Logic Controller (PLC) in 2024, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, Broadcom Symantec Secure Web Gateway for Secure Web Gateways (SWG) in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Primafruit is running and its propensity to invest more and deepen its relationship with Rockwell Automation , Microsoft , Broadcom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Primafruit revenues, which have grown to $183.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primafruit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Primafruit Tech Stack and Enterprise Applications

Primafruit PLM and Engineering
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rockwell Automation Legacy Rockwell Allen‑Bradley Compact GuardLogix 5380 Programmable Logic Controller (PLC) PLM and Engineering CKF Systems United Kingdom 2024 2024
In 2024 Primafruit deployed the Rockwell Allen‑Bradley Compact GuardLogix 5380 Programmable Logic Controller (PLC) to automate banana de-palletising, inspection and re-palletising at its Evesham packaging facility. The implementation targeted packaging operations and shop floor control to centralize motion coordination, safety interlocks and process sequencing for the end-to-end de-palletising and re-palletising cell. The Rockwell Allen‑Bradley Compact GuardLogix 5380 controller was configured to manage discrete automation functions including robot motion control, conveyor sequencing and safety I/O management, aligning standard PLC control with safety-rated control capabilities. Functional configuration emphasized coordinated robot and conveyor workflows and automated inspection handoffs, with the Compact GuardLogix 5380 executing deterministic control logic and safety-monitoring tasks. CKF Systems Ltd in the United Kingdom supplied and commissioned the Compact GuardLogix 5380 in 2024, integrating the controller with the robot, conveyor systems and safety I/O at the Evesham site. Operational coverage was scoped to the packaging line where control, safety and inspection functions were unified under the Compact GuardLogix 5380 to reduce manual handling points and simplify on-site troubleshooting. Commissioning and handover were completed by CKF Systems Ltd, delivering a production-ready control cell for Primafruit packaging operations. The implemented Rockwell Allen‑Bradley Compact GuardLogix 5380 PLC improved throughput and operator safety as reported following commissioning, while providing a single control plane for ongoing maintenance and operational governance.
Primafruit IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2015 2015
In 2015, Primafruit deployed Microsoft Azure Cloud Services to host and operate its public website. The Microsoft Azure Cloud Services implementation is the company's Application Hosting and Computing Services platform for serving its online catalog and customer-facing storefront. The deployment concentrates on web application hosting and scalable compute resources, combined with object storage for media and catalog assets, traffic management for high availability, and application monitoring for operational visibility. Configuration aligns with common Application Hosting and Computing Services patterns, including automated scaling of compute instances, centralized storage for digital assets, SSL termination and content delivery optimizations to support web performance. Operationally the Microsoft Azure Cloud Services usage is scoped to Primafruit's website and associated customer-facing applications and is managed through the company IT organization. Governance emphasizes centralized cloud provisioning, role based access controls, and standard operational monitoring and backup processes to maintain the website environment.
Primafruit CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Broadcom Legacy Broadcom Symantec Secure Web Gateway Secure Web Gateways (SWG) CyberSecurity n/a 2015 2015
In 2015, Primafruit implemented Broadcom Symantec Secure Web Gateway to secure web access associated with its corporate web presence. The Broadcom Symantec Secure Web Gateway is a Secure Web Gateways (SWG) solution deployed to control and inspect web traffic for Primafruit's United Kingdom distribution operations and corporate network. The implementation aligns with Secure Web Gateways (SWG) functional modules including URL and content filtering, proxy based policy enforcement, TLS inspection, malware scanning, and centralized administrative policy controls, serving IT and information security functions. Coverage is oriented to the company network that supports approximately 189 employees in the UK, and public evidence indicates Primafruit is using Broadcom Symantec Secure Web Gateway on their website.

IT Decision Makers and Key Stakeholders at Primafruit

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Primafruit Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primafruit IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primafruit digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Primafruit Technographics
Primafruit is a Distribution organization based in United Kingdom, with around 189 employees and annual revenues of $183.9 million.
Primafruit operates a diverse technology stack with applications such as Rockwell Allen‑Bradley Compact GuardLogix 5380, Microsoft Azure Cloud Services and Broadcom Symantec Secure Web Gateway, covering areas like Programmable Logic Controller (PLC), Application Hosting and Computing Services and Secure Web Gateways (SWG).
Primafruit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Rockwell Automation, Microsoft and Broadcom.
Primafruit recently adopted applications including Rockwell Allen‑Bradley Compact GuardLogix 5380 in 2024, Microsoft Azure Cloud Services in 2015 and Broadcom Symantec Secure Web Gateway in 2015, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primafruit’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Primafruit’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primafruit technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.