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Primark France

3 Rue Saint-Georges,
Paris, 75009,
France

https://www.primark.com/en-fr/

33 3 6630-8150

Retail

Primark France Technographics

Primark France Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Primark France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5820 Primark France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Primark France has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020, Akamai mPulse for Application Performance Management in 2022, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Primark France is running and its propensity to invest more and deepen its relationship with Microsoft , Telstra , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Primark France revenues, which have grown to $1.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primark France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Primark France Data, Technology Stack, and Enterprise Applications

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2020	2020
			Application Hosting and Computing Services	IaaS		2020	2020
			Application Hosting and Computing Services	IaaS		2024	2024
			Content Delivery Network	IaaS		2022	2022
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2015	2015
			Content Delivery Network	IaaS		2019	2019
			Content Delivery Network	IaaS		2022	2022
			Content Delivery Network	IaaS		2020	2020

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Akamai	Legacy	Akamai mPulse	Application Performance Management	ITSM	n/a	2022	2022
			Application Performance Management	ITSM		2022	2022
			Application Performance Management	ITSM		2019	2019
			Application Performance Management	ITSM		2022	2022
			Application Performance Management	ITSM		2022	2022
			IT Service Management	ITSM		2021	2021
			IT Service Management	ITSM		2021	2021

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
GumGum	Legacy	GumGum	Artificial Intelligence Marketing	AI-Powered Application	n/a	2018	2018
			Chatbots and Conversational AI	AI-Powered Application		2024	2024

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Audio Video and Web Conferencing	Collaboration		2021	2021
			Audio Video and Web Conferencing	Collaboration		2019	2019
			Audio Video and Web Conferencing	Collaboration		2021	2021
			Collaboration	Collaboration		2015	2015
			Collaboration	Collaboration		2022	2022
			Collaboration	Collaboration		2015	2015
			Collaboration	Collaboration		2018	2018
			Collaboration	Collaboration		2022	2022
			Collaboration	Collaboration		2024	2024

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Content Management	Content Management		2019	2019
			Content Management	Content Management		2019	2019

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Customer Experience	CRM		2022	2022
			Customer Experience	CRM		2018	2018
			Customer Experience	CRM		2014	2014
			Customer Experience	CRM		2018	2018
			Customer Experience	CRM		2022	2022
			Data Management Platform	CRM		2014	2014
			Data Management Platform	CRM		2017	2017
			Data Management Platform	CRM		2020	2020
			Data Management Platform	CRM		2017	2017
			Data Management Platform	CRM		2018	2018
			Data Management Platform	CRM		2018	2018
			Digital Advertising Platform	CRM		2014	2014
			Digital Advertising Platform	CRM		2017	2017
			Digital Advertising Platform	CRM		2017	2017
			Digital Advertising Platform	CRM		2018	2018
			Digital Advertising Platform	CRM		2018	2018
			Marketing Analytics	CRM		2023	2023
			Marketing Automation	CRM		2022	2022
			Marketing Automation	CRM		2020	2020
			Marketing Automation	CRM		2020	2020
			Marketing Automation	CRM		2022	2022
			Sales Automation, CRM, Sales Engagement	CRM		2022	2022
			Sales Automation, CRM, Sales Engagement	CRM		2022	2022
			Tag Management	CRM		2016	2016
			Tag Management	CRM		2016	2016

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			eCommerce	eCommerce		2019	2019
			eCommerce	eCommerce		2021	2021
			eCommerce	eCommerce		2019	2019

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Governance, Risk and Compliance	TRM		2020	2020
			Governance, Risk and Compliance	TRM		2020	2020
			Governance, Risk and Compliance	TRM		2020	2020
			Governance, Risk and Compliance	TRM		2020	2020

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Identity and Access Management (IAM)	CyberSecurity		2023	2023
			Secure Email Gateways (SEGs)	CyberSecurity		2015	2015

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Transactional Email	PaaS		2019	2019
			Transactional Email	PaaS		2019	2019

IT Decision Makers and Key Stakeholders at Primark France

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Primark France Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Primark France Technographics

Primark France is a Retail organization based in France, with around 5820 employees and annual revenues of $1.45 billion.

Primark France operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Akamai mPulse and GumGum, covering areas like Application Hosting and Computing Services, Application Performance Management and Artificial Intelligence Marketing.

Primark France has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Akamai and GumGum.

Primark France recently adopted applications including Telstra Cloud Infrastructure in 2024, Salesforce Chat (formerly Salesforce Live Agent) in 2024 and Miro in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Primark France’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Primark France’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Primark France technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.