Primark
Primark Technographics
Primark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 72000 Primark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primark has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2020, Workday Absence Management for Absence and Leave Management in 2018, IFS Enterprise Upstream (formerly P2 Enterprise Upstream) for Oil Gas and Chemicals ERP in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primark is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primark revenues, which have grown to $10.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primark Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
Primark in 2020 selected and deployed Oracle E-Business Suite as its new ERP Financial application to replace a legacy system. The implementation was executed as a global ERP transformation overseen by Primark’s engineering practice leadership and transitioned into steady‑state support; the program was positioned alongside a global EPOS rollout and managed as a major transformational change within the organisation. The E-Business Suite rollout covered core functional areas including Finance, Buying & Merchandising, HR, Supply Chain and Retail operations and was deployed alongside Oracle Retail. Integrations and surrounding platform work included Oracle ADF and Mendix front‑end technologies, HR/payroll connections to Workday and UKG, warehouse and transport links to JDA WMS/TMS, EPOS integration with Fujitsu Market Place, middleware via IBM IIB, automation with Automic UC4, analytics and data platforms using Teradata, Tableau, Alteryx and IBM Cognos Analytics, and payment/planning touchpoints with AccessPay and Island Pacific SmartPlanning. Operational support was formalised under a global engineering practice with a 20+ person team, Opex budget ownership and governance of more than 30 vendors, indicating enterprise‑wide, cross‑functional support and integration scope.
|
 |
|
|
Expense Management | ERP Financial Management |
|
2015 | 2015 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2018 | 2018 |
In 2018, Primark implemented Workday Absence Management as part of a broader Workday People Systems program. Primark Workday Absence Management addresses core absence workflows within the Absence and Leave Management category and was delivered under a centralized HRIS program led from Primark Stores Limited Head Office in County Dublin, Ireland.
The implementation included configuration, validation and iterative testing of absence rules, leave entitlements and security policies, with functional specification authoring for configuration, enhancements, interfaces and reports. Workday Absence Management was delivered alongside Core HCM, Compensation and Benefits, Talent and Performance Management, Talent Acquisition and Security as coordinated People Systems modules to ensure consistent data and policy alignment across HR functions.
Integration teams were engaged to document end to end processes and to execute integration testing, supporting interfaces and report delivery for operational teams. Rollout scope explicitly covered country deployments with full implementation life cycles completed in the Netherlands, Slovenia, Poland and the Czech Republic, with Austria and Belgium ongoing, reflecting a regional European operational coverage from the Dublin head office.
Governance and operationalization were formalized through People Systems functional policies and procedures, partnership with the Service Delivery Team for BAU and post implementation issue management, and development of training materials and user support. The program emphasized solution design workshops, system testing and coordinated cross functional handoffs to establish ongoing absence administration and change request management for HR and People Operations.
|
|
|
|
|
Applicant Tracking System | HCM |
|
2013 | 2013 |
|
|
|
|
|
Benefits Administration | HCM |
|
2018 | 2018 |
|
|
|
|
|
Compensation Management | HCM |
|
2018 | 2018 |
|
|
|
|
|
Core HR | HCM |
|
2016 | 2016 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2018 | 2018 |
|
|
|
|
|
Workforce Management | HCM |
|
2009 | 2009 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS Enterprise Upstream (formerly P2 Enterprise Upstream) | Oil Gas and Chemicals ERP | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, Primark implemented IFS Enterprise Upstream (formerly P2 Enterprise Upstream) as its Oil Gas and Chemicals ERP. The deployment positioned IFS Enterprise Upstream to provide upstream-oriented enterprise resource planning capabilities within the companys operational toolkit, aligning ERP functions with asset intensive operational workflows.
Configuration emphasized core Oil Gas and Chemicals ERP modules, including fixed asset and equipment registers, maintenance and work order management, materials and procurement controls, production accounting, and integrated financial ledgers. IFS Enterprise Upstream was structured to support preventive maintenance scheduling, work order lifecycle orchestration, inventory reservation and replenishment, and production reporting consistent with industry ERP functional patterns.
The implementation included integration with workforce management tooling, with Primark using Kronos Workforce Central on their website and time and attendance feeds incorporated into ERP processes for labor accounting and scheduling reconciliation. Interfaces were organized to exchange personnel time data and basic workforce costing information between Kronos Workforce Central and IFS Enterprise Upstream to maintain alignment between operational work orders and labor records.
Governance centered on centralized maintenance planning and procurement workflows, role based access controls, and formalized approval gates for work orders and purchase transactions. Rollout followed phased module activation and governance handoffs to operational teams, embedding new maintenance and procurement process standards into existing operational practices.
|
|
|
|
|
Retail Management | ERP Services and Operations |
|
2019 | 2019 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2012 | 2013 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2019 | 2019 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2019 | 2019 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2012 | 2013 |
|
|
|
|
|
Traceability Management | SCM |
|
2022 | 2022 |
|
|
|
|
|
Transportation Management | SCM |
|
2018 | 2018 |
|
|
|
|
|
Warehouse Management | SCM |
|
2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2024 | 2024 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2012 | 2013 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Primark
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Primark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primark IT executives and key decision makers. This section highlights Primark's latest recorded technology evaluations, including Insperity PEO for PEO (Professional Employer Organization) on 2025-04-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Primark Technographics
Primark is a Retail organization based in Ireland,
with around 72000 employees and annual revenues of $10.01 billion.
Primark operates a diverse technology stack with applications such as
Oracle E-Business Suite, Workday Absence Management and IFS Enterprise Upstream (formerly P2 Enterprise Upstream),
covering areas like ERP Financial, Absence and Leave Management and Oil Gas and Chemicals ERP.
Primark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and IFS.
Primark recently adopted applications including
Planisware Orchestra in 2024, TrusTrace Platform in 2022 and Adobe Connect in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Primark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.