Primark UK
Location
41 West St.,
Reading, RG1 1TT,
United Kingdom
Website
https://www.primark.com/uk/
Phone
44 11 8960-6300
Artw industry
Retail
Employee
Revenue

Primark UK Technographics

Primark UK Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Primark UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46066 Primark UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Primark UK has purchased the following applications: Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2007, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020, Akamai mPulse for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Primark UK is running and its propensity to invest more and deepen its relationship with Infinite Computer Solutions , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Primark UK revenues, which have grown to $7.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primark UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

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Primark UK Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Infinite Computer Solutions Legacy Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) Applicant Tracking System HCM n/a 2007 2007
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2017 2018
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Akamai Legacy Akamai mPulse Application Performance Management ITSM n/a 2022 2022
Application Performance Management ITSM 2022 2022
IT Service Management ITSM 2021 2021
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2021 2021
Audio Video and Web Conferencing Collaboration 2019 2019
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2022 2022
AI-Powered Application
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Chatbots and Conversational AI AI-Powered Application 2024 2024
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Content Management Content Management 2019 2019
Content Management Content Management 2019 2019
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Customer Experience CRM 2018 2018
Customer Experience CRM 2022 2022
Customer Loyalty CRM 2022 2022
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2017 2018
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2017 2018
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2022 2022
Tag Management CRM 2016 2016
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
eCommerce eCommerce 2017 2018
eCommerce eCommerce 2017 2018
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Point Of Sale ERP Services and Operations 2017 2018
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Secure Email Gateways (SEGs) CyberSecurity 2015 2015
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2019 2019
Transactional Email PaaS 2019 2019
IT Decision Makers and Key Stakeholders at Primark UK
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Primark UK Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Primark UK Technographics

Primark UK is a Retail organization based in United Kingdom, with around 46066 employees and annual revenues of $7.00 billion.

Primark UK operates a diverse technology stack with applications such as Infinite BrassRing ( Formerly IBM Kenexa BrassRing ), Microsoft Azure Cloud Services and Akamai mPulse, covering areas like Applicant Tracking System, Application Hosting and Computing Services and Application Performance Management.

Primark UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Infinite Computer Solutions, Microsoft and Akamai.

Primark UK recently adopted applications including Telstra Cloud Infrastructure in 2024, Salesforce Chat (formerly Salesforce Live Agent) in 2024 and Salesforce Marketing Cloud Personalisation in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Primark UK’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Primark UK’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Primark UK technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.