Primark UK
Primark UK Technographics
Primark UK Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primark UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 46066 Primark UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primark UK has purchased the following applications: Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2007, Aptos Point of Sale for Point Of Sale in 2017, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primark UK is running and its propensity to invest more and deepen its relationship with Infinite Computer Solutions , Aptos , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primark UK revenues, which have grown to $7.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primark UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primark UK Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2007 | 2007 |
In 2007, Primark UK deployed Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) as its Applicant Tracking System on its public careers site. Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) is used to publish job listings and capture candidate applications through Primark's web-facing recruitment flow, exposing job detail and application pages to external applicants.
The deployment aligns with core Applicant Tracking System capabilities, including job requisition posting, application intake and candidate record management, resume parsing, configurable hiring workflows, interview coordination and offer management to support Talent Acquisition and HR recruiting operations. The ATS is integrated into Primark's careers portal to centralize job postings and candidate data, and the implementation supports role-based recruiter access and workflow orchestration to standardize sourcing and selection processes.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptos | Legacy | Aptos Point of Sale | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2018 |
In 2017 Primark UK implemented Aptos Point of Sale to standardize store transactions across its retail estate and to support Point Of Sale functions during market expansion into new countries and currencies. The Aptos Point of Sale deployment ran in parallel with broader platform initiatives on Primark.com and customer systems, reflecting coordinated retail and commerce architecture work.
The implementation covered core POS transaction processing, staff discount workflows, gift card processing, and integration with in store communication systems. Configuration work included ORIN translation and footfall data ingestion to align product and store level data, and the Aptos Point of Sale was configured to feed downstream monitoring and alerting workflows.
Architecturally the Aptos Point of Sale was integrated into Primarks enterprise integration fabric using an ESB, secure file transfer via MOVEit, and IBM DataPower for perimeter mediation, with interfaces into cloud platforms AWS and Azure and enterprise monitoring and alerting tools. Workstreams linked POS data to the web re platforming programs that introduced SAP Commerce Cloud and SAP Marketing Cloud, creating a POS centric data flow into commerce and marketing systems.
Governance and rollout were managed through a cross functional structure, with Solutions Architects coordinating closely with business stakeholders, Program Managers, Project Managers, Architects, third party CTOs and technical consultants, business owners, Solution Delivery Managers and Enterprise Architects. Design Council approval was secured for IP camera and store communication pilot projects, and those pilots were orchestrated toward global rollout alongside POS capabilities.
The Aptos Point of Sale implementation supported Primark UKs expansion into new global markets and the integration of additional currencies, and it established integration points for IP camera solutions used for queue management and refund fraud analysis, staff discount systems and footfall analytics. These signals describe a POS centered operational architecture that ties store transactions to loss prevention, customer experience and commerce platform workflows.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Primark UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Primark UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Primark UK Technographics
Primark UK is a Retail organization based in United Kingdom,
with around 46066 employees and annual revenues of $7.00 billion.
Primark UK operates a diverse technology stack with applications such as
Infinite BrassRing ( Formerly IBM Kenexa BrassRing ), Aptos Point of Sale and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Applicant Tracking System, Point Of Sale and Chatbots and Conversational AI.
Primark UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infinite Computer Solutions, Aptos and Salesforce.
Primark UK recently adopted applications including
Salesforce Chat (formerly Salesforce Live Agent) in 2024, Telstra Cloud Infrastructure in 2024 and Salesforce Marketing Cloud Personalisation in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primark UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Primark UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primark UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.