Los Altos, 94022, CA,
United States
Primary Data Inc Technographics
Primary Data Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primary Data Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Primary Data Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primary Data Inc has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primary Data Inc is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primary Data Inc revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primary Data Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primary Data Inc Tech Stack and Enterprise Applications
Primary Data Inc ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Primary Data Inc implemented Oracle NetSuite ERP as its ERP Financial platform. The cloud based Oracle NetSuite ERP deployment centralized core financial operations for the 70 person media company and was scoped to finance and accounting functions. Configuration emphasized a streamlined chart of accounts, general ledger, accounts payable, accounts receivable, billing and revenue management, fixed asset accounting and expense management. NetSuite's native financial modules and workflow configuration were used to support month end close, automated invoice to cash processing and financial reporting.
Operational coverage targeted the finance team and cross functional processes that touch revenue and procurement, with role based access controls, audit trails and segregation of duties rules established as part of governance. The rollout approach was compact and configuration led, appropriate for a 70 employee organization, enabling standardized accounting workflows and centralized ledger visibility across the company. Primary Data Inc implemented Oracle NetSuite ERP in 2015 as its ERP Financial solution.
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Primary Data Inc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Primary Data Inc implemented Microsoft 365 as its Collaboration platform. Deployment used a cloud SaaS tenant model for the 70-person media company, provisioning enterprise email, document storage and real-time collaboration across core editorial and marketing functions. The Microsoft 365 implementation is referenced on the company website and functions as the primary collaboration layer for internal communications and content operations.
Implementation emphasis included configuration of inbox and calendaring, document libraries and team site collections, personal cloud storage and team-based communication channels aligned with Microsoft 365 capabilities such as Exchange Online, SharePoint Online, OneDrive for Business and Microsoft Teams. Operational governance focused on tenant-level account provisioning, access controls and content permissions to support editorial workflows and secure file sharing. Administration practices likely centered on role-based access and site lifecycle controls to manage content collaboration and compliance within the Collaboration environment.
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Primary Data Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Primary Data Inc deployed GoDaddy to host and operate its public website. The deployment used GoDaddy as the Application Hosting and Computing Services provider, centralizing domain registration, DNS resolution, and web content hosting to support marketing and corporate communications. GoDaddy was configured to manage the primary domain, SSL certificate lifecycle, and site content delivery for both static and dynamic pages.
Operational ownership was concentrated within Primary Data Inc's marketing team with support from a small IT function, using the GoDaddy control panel for site management, DNS changes, and administrative access. The implementation emphasized standard hosting capabilities typical of Application Hosting and Computing Services, including content delivery configuration, uptime provisioning, and role based administrative controls. Governance focused on internal change management and publishing workflows to coordinate DNS updates and content releases with marketing schedules.
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IT Decision Makers and Key Stakeholders at Primary Data Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Executive Officer and President | CXO | Finance | |
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Co-founder / Chief Marketing Officer | CXO | Marketing | |
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Co-founder / Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Primary Data Inc Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||