Primavera
500 Oracle Pkwy,
Redwood City, 94065, CA,
United States
Redwood City, 94065, CA,
United States
1 650-506-7000
Consumer Packaged Goods
Primavera Technographics
Primavera Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primavera and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Primavera employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primavera has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Adobe Connect for Audio Video and Web Conferencing in 2019, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primavera is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primavera revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primavera intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primavera Tech Stack and Enterprise Applications
Primavera ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010 Primavera implemented Oracle NetSuite ERP. The implementation targeted core financial operations for the United States based consumer packaged goods company, which reports approximately 130 employees and $300,000,000 in revenue, and focused on centralizing accounting and control frameworks under the ERP Financial category.
Configuration centered on modules typical of ERP Financial deployments, including general ledger, accounts payable, accounts receivable, fixed assets management, revenue recognition and financial reporting. The Oracle NetSuite ERP deployment used role based security, a configurable chart of accounts, automated period close workflows and electronic journal processing to standardize month end procedures and transactional processing. Transactional controls and audit trail capabilities were implemented to support finance governance and compliance workflows.
Operational coverage emphasized core finance and accounting teams, with the system supporting order to cash and procure to pay activities as financial touchpoints and governance driven by a central controller and structured close cadence. Rollout was organized to enforce consistent GL mapping, approval workflows and reporting templates, enabling standardized reconciliations and statutory reporting practices. Primavera’s Oracle NetSuite ERP established a consolidated financial platform to manage ERP Financial business functions.
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Primavera Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Primavera deployed Adobe Connect on its website to add hosted meeting and webinar capabilities. Adobe Connect operates in the Audio Video and Web Conferencing category and is used to deliver public-facing webinars and scheduled virtual meeting rooms for external customer engagement and internal training.
The Adobe Connect implementation leverages standard Audio Video and Web Conferencing capabilities such as persistent virtual meeting rooms, embedded webinar landing pages, content pods for slides and multimedia, screen sharing, and session recording with asset management. Configuration centered on embedding Adobe Connect meeting instances into the Primavera website, provisioning access links through site workflows, and exposing scheduling and attendee management via the site interface.
Operational coverage emphasizes marketing, customer engagement, and learning functions, with the website-hosted Adobe Connect environment serving as the primary access point for external attendees and internal participants. Governance and process focus on content lifecycle and session moderation, including scheduling workflows, moderator controls, and recorded asset publication through Primavera website channels.
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Primavera CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Primavera implemented Salesforce Sales Cloud. Primavera is a United States based Consumer Packaged Goods company with approximately 130 employees and is using Salesforce Sales Cloud on their website to capture inbound interest and route leads into its commercial processes.
The Salesforce Sales Cloud deployment was configured to support core Sales Automation workflows including lead management, opportunity management, account and contact management, activity tracking and sales engagement sequencing. The implementation uses Salesforce Sales Cloud web to lead capabilities to funnel website form submissions into structured qualification queues and sales engagement workflows that reflect Primavera's selling motions.
Integrations focus on website form capture and standard productivity connectivity, ensuring CRM records include activity context for account assignment and pipeline management. The configuration addresses Sales Automation,CRM,Sales Engagement functional needs for Primavera's sales and commercial teams in the United States, providing centralized pipeline visibility and coordinated engagement sequences.
Governance established centralized record ownership, defined opportunity stages and lead to opportunity handoff rules, and enforced configuration based automation and data quality controls inside Salesforce Sales Cloud. Rollout prioritized process standardization for lead routing and opportunity progression to align day to day seller activity with the CRM driven sales process.
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Primavera IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Primavera
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Area Vice President - Oracle Primavera Global Business Unit | VP | IT | |
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Director, Sales at Oracle Primavera Global Business Unit | Director | IT | |
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SVP and General Manager, Primavera Global Business Unit | VP | Operations | |
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Apps Being Evaluated by Primavera Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primavera IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primavera digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Primavera Technographics
Primavera is a Consumer Packaged Goods organization based in United States,
with around 130 employees and annual revenues of $300.0 million.
Primavera operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Connect and Salesforce Sales Cloud,
covering areas like ERP Financial, Audio Video and Web Conferencing and Sales Automation, CRM, Sales Engagement.
Primavera has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Salesforce.
Primavera recently adopted applications including
Salesforce Sales Cloud in 2021, Akamai CDN in 2020 and Adobe Connect in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primavera’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Primavera’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primavera technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.