San Francisco, 94111, CA,
United States
Primitive Logic Technographics
Primitive Logic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primitive Logic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Primitive Logic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primitive Logic has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primitive Logic is running and its propensity to invest more and deepen its relationship with Oracle , Drift , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primitive Logic revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primitive Logic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primitive Logic Tech Stack and Enterprise Applications
Primitive Logic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Primitive Logic implemented Oracle NetSuite ERP to centralize the company's financial systems. The deployment targeted ERP Financial capabilities to consolidate accounting, revenue recognition, billing, and financial reporting across finance and accounting functions.
The Oracle NetSuite ERP deployment used a cloud-delivered architecture configured with core financial modules including general ledger, accounts payable, accounts receivable, billing, and financial reporting, aligned to standard order-to-cash and procure-to-pay workflows. Operational scope covered corporate finance, accounting, and revenue management within Primitive Logic's United States operations, and governance emphasized a centralized chart of accounts, period close controls, and role-based access for finance teams. The implementation serves as the primary ERP Financial system supporting Primitive Logic's accounting and revenue management business functions.
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Primitive Logic AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Primitive Logic implemented Drift AI Chatbot, deploying Drift AI Chatbot as a Chatbots and Conversational AI solution on its public website to provide web based customer engagement and frontline lead capture. The deployment is explicitly customer facing and aligns with marketing and sales business functions, positioning the site conversational layer to handle initial visitor interactions, qualification, and routing of inquiries to internal teams.
Configuration centered on conversation playbooks and automated qualification flows, using capabilities typical of Chatbots and Conversational AI such as natural language understanding and intent classification to drive routing and escalation. Drift AI Chatbot was set up to collect contact details, run scripted qualification dialogue, and hand off sessions to human agents under marketing and sales operations governance, with playbook rules and response templates controlling conversational behavior on the website.
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Primitive Logic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Primitive Logic implemented Microsoft 365 as its primary Collaboration platform across the organization. The deployment covered the company’s 150-employee U.S. media operations and focused on enabling content production, creative collaboration, and corporate communications through a unified collaboration stack.
The Microsoft 365 implementation centered on core Collaboration capabilities, leveraging Exchange Online for corporate email, SharePoint and OneDrive for document management and content collaboration, and Microsoft Teams for real-time chat and meetings. Identity and access were governed via Azure Active Directory to enable single sign-on and role-based access controls, standardizing collaboration workflows and moving file-centric processes to cloud-native content services, and the company’s website shows evidence of Microsoft 365 usage indicating an externally visible footprint for customer and partner communication.
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Primitive Logic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2017 | 2017 |
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Primitive Logic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Primitive Logic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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COO | CXO | Finance | |
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Chairman & CEO | CXO | Finance | |
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Senior VP of Sales & Business Development at Primitive Logic | VP | Sales | |
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Apps Being Evaluated by Primitive Logic Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||