Procter & Gamble Manufacturing Berlin
Procter & Gamble Manufacturing Berlin Technographics
Procter & Gamble Manufacturing Berlin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Procter & Gamble Manufacturing Berlin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1010 Procter & Gamble Manufacturing Berlin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Procter & Gamble Manufacturing Berlin has purchased the following applications: TheHut Ingenuity for eCommerce in 2019, The Trade Desk for Digital Advertising Platform in 2020, AppDynamics APM for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Procter & Gamble Manufacturing Berlin is running and its propensity to invest more and deepen its relationship with TheHut.com , Coveo , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Procter & Gamble Manufacturing Berlin revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Procter & Gamble Manufacturing Berlin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Procter & Gamble Manufacturing Berlin Tech Stack and Enterprise Applications
Procter & Gamble Manufacturing Berlin eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TheHut.com | Legacy | TheHut Ingenuity | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Procter & Gamble Manufacturing Berlin deployed TheHut Ingenuity as its eCommerce platform on the company consumer storefront, operating through the public site at https://www.gillette.de/. TheHut Ingenuity is implemented as the primary eCommerce application for online product presentation and direct-to-consumer sales in Germany, supporting the company storefront and customer-facing catalog workflows.
The implementation centers on standard eCommerce functional modules, including storefront rendering and merchandising, product catalog management, pricing and promotions configuration, and checkout and order capture capabilities. TheHut Ingenuity is used to orchestrate frontend catalog display and transactional flows, with platform-side capabilities for promotion rules, SKU management, and cart and payment orchestration consistent with eCommerce category workflows.
Operational ownership is positioned with digital commerce and marketing teams, with the application embedded into the corporate website to handle consumer shopping journeys and online merchandising. Governance focuses on content and catalog control, promotion approval workflows, and release coordination between site content updates and TheHut Ingenuity configuration changes, supporting ongoing storefront operations for Procter & Gamble Manufacturing Berlin.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Procter & Gamble Manufacturing Berlin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020 Procter & Gamble Manufacturing Berlin implemented The Trade Desk as a Digital Advertising Platform on its consumer-facing website gillette.de. The deployment is site-centered, with The Trade Desk instrumenting web page tags and ad decisioning endpoints to enable programmatic media activation on the brand site.
The Trade Desk implementation focuses on core Digital Advertising Platform capabilities, including programmatic campaign management, audience segmentation and targeting, real time bidding, and creative optimization workflows. Configuration work emphasized campaign structure, inventory targeting rules, and audience definitions to support brand and promotional media runs on the site.
Operational integration is concentrated on the website tagging layer and campaign execution processes, enabling the marketing organization at the Berlin site to activate and manage digital media directly through The Trade Desk interface. The deployment links site-level ad inventory and measurement endpoints to campaign controls, supporting end to end campaign orchestration and reporting within the platform.
Governance practices implemented alongside the platform centered on centralized campaign approval workflows, audience governance, and privacy controls to align campaign settings with regional data protection requirements. These controls were embedded into campaign setup and QA processes to ensure consistent execution by digital marketing and brand teams.
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Procter & Gamble Manufacturing Berlin ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AppDynamics | Legacy | AppDynamics APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Procter & Gamble Manufacturing Berlin deployed AppDynamics APM for Application Performance Management to instrument its customer facing website gillette.de. The implementation includes AppDynamics Business iQ to surface real time business transaction visibility and to correlate user experience metrics with backend performance, delivering dashboards and business analytics that map customer journeys on the site. The deployment focuses on application tier instrumentation and runtime monitoring across web and application servers, using agent based telemetry, transaction mapping, performance baselining, and code level diagnostics consistent with Application Performance Management practices.
Operational ownership is centered on web operations and IT operations supporting the gillette.de property in Germany, with Business iQ dashboards configured to align technical metrics to business KPIs. The implementation restructured monitoring workflows to prioritize customer facing transaction health, enable event driven troubleshooting, and provide continuous visibility for digital commerce teams. Integrations are limited to the customer facing website instrumentation, and configuration emphasizes business transaction grouping and alerting into existing operational procedures.
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Procter & Gamble Manufacturing Berlin TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Procter & Gamble Manufacturing Berlin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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IT Decision Makers and Key Stakeholders at Procter & Gamble Manufacturing Berlin
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Procter & Gamble Manufacturing Berlin Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Procter & Gamble Manufacturing Berlin IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Procter & Gamble Manufacturing Berlin digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Procter & Gamble Manufacturing Berlin Technographics
Procter & Gamble Manufacturing Berlin is a Manufacturing organization based in Germany,
with around 1010 employees and annual revenues of $400.0 million.
Procter & Gamble Manufacturing Berlin operates a diverse technology stack with applications such as
TheHut Ingenuity, The Trade Desk and AppDynamics APM,
covering areas like eCommerce, Digital Advertising Platform and Application Performance Management.
Procter & Gamble Manufacturing Berlin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TheHut.com, The Trade Desk and AppDynamics.
Procter & Gamble Manufacturing Berlin recently adopted applications including
Coveo Qubit CommerceAI in 2021, Awin Affiliate Marketing in 2021 and The Trade Desk in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Procter & Gamble Manufacturing Berlin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Procter & Gamble Manufacturing Berlin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Procter & Gamble Manufacturing Berlin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.