Product Marketing Alliance
92 De Beauvoir Rd,
London, N1 4EN,
United Kingdom
London, N1 4EN,
United Kingdom
1 31 0734-8479
Education
Product Marketing Alliance Technographics
Product Marketing Alliance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Product Marketing Alliance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Product Marketing Alliance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Product Marketing Alliance has purchased the following applications: Sage Intacct for ERP Financial in 2024, Personio ATS for Applicant Tracking System in 2021, Mews Property Management for Hotel Property Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Product Marketing Alliance is running and its propensity to invest more and deepen its relationship with Sage , Stripe , Personio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Product Marketing Alliance revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Product Marketing Alliance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Product Marketing Alliance Tech Stack and Enterprise Applications
Product Marketing Alliance ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024, Product Marketing Alliance implemented Sage Intacct, deploying Sage Intacct as its ERP Financial application to manage core accounting and reporting for the 20 employee UK education organization. The deployment uses the cloud-hosted SaaS model typical of Sage Intacct and is referenced on the company website as the financial platform. Scope of the implementation centers on finance and accounting functions including billing, invoicing, and consolidated financial reporting for the organization.
Configuration work emphasized core financial modules consistent with ERP Financial deployments, including general ledger, accounts payable, accounts receivable, and financial reporting with dashboarding and role based access controls tailored to a small enterprise. Governance and process changes focused on establishing a centralized chart of accounts, standardizing invoice and approval workflows, and instrumenting month end close procedures within Sage Intacct. Operational ownership is concentrated in the finance function and senior leadership for accounting and reporting workflows, positioning Sage Intacct as the primary ERP Financial application for Product Marketing Alliance.
|
|
|
|
|
Payment Processing | ERP |
|
2019 | 2019 |
|
Product Marketing Alliance HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Product Marketing Alliance implemented Personio ATS as its Applicant Tracking System. Personio ATS was provisioned to operate as the primary ATS on Product Marketing Alliance careers pages and application flows on their website. The deployment supports HR and Talent Acquisition at a company of about 600 employees headquartered in the United Kingdom.
The implementation focused on core applicant tracking capabilities including job requisition posting, candidate capture, pipeline management, interview scheduling, and offer tracking. Personio ATS configuration emphasized job posting templates, candidate status workflows, automated communication triggers, and recruiting funnel reporting to support recruiter workflows and hiring manager collaboration. These functional modules formalize standard candidate assessment steps and centralized candidate records.
On the website the ATS integration was executed through embedded application forms and direct careers page routing to capture candidate data into Personio ATS. Operational coverage included People Operations, recruitment teams, and hiring managers across the organization, with candidate intake centralized into a single tracking pipeline. The implementation enabled structured intake of applicant data to support consistent review and selection workflows.
Governance and process controls were established inside Personio ATS through standardized hiring workflows, role based access controls and configurable hiring stage approvals. Configuration included recruiter and hiring manager permissions, activity audit trails and structured candidate data fields to support compliance and consistent decision making across recruitment activities.
|
|
|
|
|
Applicant Tracking System | HCM |
|
2019 | 2019 |
|
|
|
|
|
Talent Sourcing | HCM |
|
2021 | 2021 |
|
Product Marketing Alliance ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mews Systems | Legacy | Mews Property Management | Hotel Property Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 Product Marketing Alliance implemented Mews Property Management, deploying Mews Property Management as a Hotel Property Management solution on their corporate website. Product Marketing Alliance is a United Kingdom based education organization with approximately 600 employees and annual revenue near 130000000, and the 2025 implementation places the application at the center of online booking and property operations accessible via their website.
The implementation focused on standard Hotel Property Management functional modules, with configuration covering reservations management, a web booking engine embedded on the site, rate and inventory controls, guest profile management, billing and invoicing flows, and front desk check in and check out workflows. Automation of booking confirmations and payment processing routines were configured in line with typical property management operations, and the full product name Mews Property Management is used across operational documentation and web integration points.
Operational coverage extended to teams responsible for venue operations, finance, and customer experience, with role based access controls and centralized configuration governing user permissions and rate rules. Governance emphasized standardized workflows for bookings and billing alongside site level integration, with implementation artifacts centered on Mews Property Management configuration, web booking integration, and operational handover to internal teams.
|
Product Marketing Alliance Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Event Management | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Event Management | Collaboration |
|
2023 | 2023 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2020 | 2020 |
|
Product Marketing Alliance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2022 | 2022 |
|
|
|
|
|
Community Management | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Data Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation, Sales Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2020 | 2020 |
|
Product Marketing Alliance PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2024 | 2024 |
|
|
|
|
|
Transactional Email | PaaS |
|
2024 | 2024 |
|
Product Marketing Alliance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Product Marketing Alliance
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Product Marketing Alliance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Product Marketing Alliance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Product Marketing Alliance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Product Marketing Alliance Technographics
Product Marketing Alliance is a Education organization based in United Kingdom,
with around 600 employees and annual revenues of $130.0 million.
Product Marketing Alliance operates a diverse technology stack with applications such as
Sage Intacct, Personio ATS and Mews Property Management,
covering areas like ERP Financial, Applicant Tracking System and Hotel Property Management.
Product Marketing Alliance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Personio and Mews Systems.
Product Marketing Alliance recently adopted applications including
Mews Property Management in 2025, Sage Intacct in 2024 and Pathwire Mailgun in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Product Marketing Alliance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Product Marketing Alliance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Product Marketing Alliance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.