PURE Insurance
44 South Broadway Suite 301,
White Plains, 10601, NY,
United States
White Plains, 10601, NY,
United States
1 888-813-7873
Insurance
PURE Insurance Technographics
PURE Insurance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PURE Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1150 PURE Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PURE Insurance has purchased the following applications: Workday HCM for Core HR in 2021, Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2019, Acquisio for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PURE Insurance is running and its propensity to invest more and deepen its relationship with Workday , Salesforce , Complete Claims Service or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PURE Insurance revenues, which have grown to $360.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PURE Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PURE Insurance Tech Stack and Enterprise Applications
PURE Insurance HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, PURE Insurance implemented Workday HCM as its Core HR system. The deployment centralized core human resources functions for a roughly 1,097 employee population, establishing Workday HCM as the primary platform for benefits administration, onboarding, compensation tracking, and absence management.
Configuration work focused on benefits administration and open enrollment workflows, leave of absence management, COBRA administration, workers compensation case handling, and performance check-in processes. The implementation leveraged Workday analytics, business processes, and reporting to maintain employee data integrity and to support benefits administration and compensation workflows across the firm.
Operational coverage included HR specialists, managers, department leaders, and external vendors, with the HR team acting as the primary point of contact for system analytics and business reporting. The program supported an average of 250 new hires annually and maintained the firmwide benefits and wellness strategy for the global benefits portfolio, while also owning onboarding orchestration and the first two-week new hire experience.
Governance responsibilities were concentrated within HR, which owned company communications for Workday initiatives, audits of benefits data and trends, leave of absence management, and sole accountability for workers compensation for the employee population. Workday HCM served as the system of record for benefits, performance touchpoints, COBRA processing, and charitable match program administration, aligning HR processes and reporting under a centralized Core HR architecture.
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2021 | 2021 |
|
PURE Insurance ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, PURE Insurance implemented Salesforce Field Service (ex ClickSoftware) to extend its Field Service Management capabilities across sales, service, and partner channels. The initiative was led from product management, with the AVP of IT Product Management acting as product owner and primary liaison between business units and development teams while overseeing the broader Salesforce estate.
The implementation included configuration and rollout of Field Service Lightning alongside Sales Cloud, Service Cloud, Communities, a mobile application, and Marketing Cloud, with Einstein Analytics used for operational reporting. Workstreams covered standard field service workflows such as work order orchestration, scheduling and dispatch, and mobile technician enablement, and the program included a Classic to Lightning conversion as part of the technical modernization effort.
Operational coverage targeted the firmwide CRM footprint, supporting 800 plus sales and service users, more than 10,000 partners, and over 50,000 community members, and impacted sales, customer service, marketing, and partner operations. Integrations were executed between Salesforce Field Service (ex ClickSoftware) and the companys Sales Cloud, Service Cloud, Communities platform, mobile app, Marketing Cloud, and analytics layer to enable case to work order processes and integrated customer experience workflows.
Governance followed Agile product ownership with an onshore and offshore delivery team, with the product owner managing prioritization, vendor contracting, and adoption. Large initiatives were managed on time and within budget, including Classic to Lightning Conversion, Field Service Lightning deployment, Mobile App launch, and Einstein Analytics, with an explicit objective to maximize SaaS investment and support continued business growth of 20% year over year.
|
|
|
|
|
Insurance Claims Management | ERP Services and Operations |
|
2023 | 2023 |
|
|
|
|
|
Insurance Claims Management | ERP Services and Operations |
|
2017 | 2017 |
|
|
|
|
|
Insurance ERP | ERP Services and Operations |
|
2007 | 2007 |
|
|
|
|
|
Insurance Policy Administration | ERP Services and Operations |
|
2017 | 2017 |
|
|
|
|
|
Insurance Policy Administration | ERP Services and Operations |
|
2007 | 2007 |
|
|
|
|
|
Time Tracking and Billing | ERP Services and Operations |
|
2025 | 2025 |
|
PURE Insurance AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acquisio | Legacy | Acquisio | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, PURE Insurance implemented Acquisio on their website. Acquisio serves as the company's Artificial Intelligence Marketing application for web based digital advertising and campaign orchestration, supporting the marketing business function. The implementation situates Acquisio within PURE Insurance digital channels to manage campaign execution and site level audience activation.
Deployment emphasis centered on configuring Acquisio capabilities common to the Artificial Intelligence Marketing category, including automated campaign management, algorithmic bid optimization, and centralized performance reporting to inform marketing workflows. Operational scope targets the company website and marketing operations, with governance oriented toward centralized campaign control and standardized campaign lifecycle processes. The narrative reflects a web channel focused use of Acquisio, with the full application name Acquisio referenced for clarity.
|
PURE Insurance Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
PURE Insurance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Data Management Platform | CRM |
|
2012 | 2012 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2019 | 2019 |
|
PURE Insurance ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
PURE Insurance TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
PURE Insurance PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
PURE Insurance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
PURE Insurance CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at PURE Insurance
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
President Field Operations - East | CXO | Finance | |
|
|
|
VP, National Director of Service Operations | VP | Operations | |
|
|
|
Head of Field Claims Operations | Director | Customer Service | |
|
|
|
AVP, Head of IT Operations | VP | IT | |
|
|
|
SVP, Chief Marketing Officer | CXO | Marketing | |
|
|
|
Senior Vice President, Chief Information Officer | CXO | IT | |
|
|
|
Vice President, Sales and Marketing | VP | Marketing | |
|
|
|
AVP | Sales & Marketing - New York | VP | Marketing | |
|
Apps Being Evaluated by PURE Insurance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PURE Insurance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PURE Insurance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PURE Insurance Technographics
PURE Insurance is a Insurance organization based in United States,
with around 1150 employees and annual revenues of $360.0 million.
PURE Insurance operates a diverse technology stack with applications such as
Workday HCM, Salesforce Field Service (ex ClickSoftware) and Acquisio,
covering areas like Core HR, Field Service Management and Artificial Intelligence Marketing.
PURE Insurance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Salesforce and Acquisio.
PURE Insurance recently adopted applications including
Duck Creek Billing in 2025, Complete Claims in 2023 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PURE Insurance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PURE Insurance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PURE Insurance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.