RBC BlueBay Asset Management
100 Bishopsgate,
London, EC2N 4AA,
United Kingdom
London, EC2N 4AA,
United Kingdom
44 20 7653 400
Banking and Financial Services
RBC BlueBay Asset Management Technographics
RBC BlueBay Asset Management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RBC BlueBay Asset Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 RBC BlueBay Asset Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RBC BlueBay Asset Management has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RBC BlueBay Asset Management is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Docusign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RBC BlueBay Asset Management revenues, which have grown to $266.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RBC BlueBay Asset Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RBC BlueBay Asset Management Tech Stack and Enterprise Applications
RBC BlueBay Asset Management Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, RBC BlueBay Asset Management implemented Cisco Webex Meetings in the Audio Video and Web Conferencing category and embedded meeting access on its corporate website to support external client sessions. The implementation uses a cloud-hosted meeting model that delivers browser and app-based join flows and centrally managed meeting URLs surfaced from the public site, enabling scheduled webinars and ad hoc video conferences for client briefings and internal collaboration. Cisco Webex Meetings is used for investor webinars, client engagement sessions, and cross-team coordination within the firm.
Configuration emphasizes standard functional modules typical of Audio Video and Web Conferencing, including scheduled meeting orchestration, video and audio conferencing, screen sharing, recording, participant moderation, and access controls. Operational governance is administered by IT and compliance teams in the United Kingdom, with policies for meeting access, participant moderation, and recording handling applied to client-facing and distribution workflows. The deployment positions RBC BlueBay Asset Management Cisco Webex Meetings Audio Video and Web Conferencing as a primary platform for client engagement, investor relations, and internal collaboration across the organization.
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Collaboration | Collaboration |
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2018 | 2018 |
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RBC BlueBay Asset Management Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, RBC BlueBay Asset Management implemented DocuSign eSignature as its Digital Signing solution to enable digital signature capture on its public website for client facing document execution. DocuSign eSignature is deployed as a cloud hosted signing layer integrated into web flows, providing embedded signing capabilities that allow documents to be executed inside the website experience without redirecting users offsite.
The implementation leverages category typical functionality such as embedded signing, signing workflows, authentication and identity verification options, and an auditable signature trail to support compliance and record keeping. DocuSign eSignature was configured to support template based document delivery and orchestrated signature routing for client agreements, aligning signing steps with front office intake and servicing processes.
Integration scope centers on the external website and associated client onboarding and account servicing workflows, connecting web front end interactions to the DocuSign eSignature platform for end to end contract execution. Governance attention focused on standardizing signing workflows and access controls to ensure consistent client experience and compliance across legal, sales, and client operations teams.
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RBC BlueBay Asset Management CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, RBC BlueBay Asset Management implemented Hotjar on its public website to add Customer Experience instrumentation across its web presence. The deployment centered on site-level deployment of the Hotjar tracking snippet and targeted qualitative and behavioral capture for the corporate web estate.
Deployment used the Hotjar JavaScript snippet embedded in site templates to enable session recordings and heatmap capture. Configuration emphasized Hotjar capabilities typical for Customer Experience programs, including heatmaps, session recordings, conversion funnel tracking, on-page surveys and feedback widgets to surface usability issues and collect direct user feedback.
Operational ownership was aligned to web, UX and marketing functions, with the rollout executed at the site level. Governance focused on aligning data capture with the website privacy posture and consent controls, while instrumentation prioritized page-level event capture and user feedback for product and marketing decisioning.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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RBC BlueBay Asset Management ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2019 | 2019 |
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RBC BlueBay Asset Management Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2005 | 2005 |
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Portfolio and Investment Management | Investment Management |
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2015 | 2015 |
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RBC BlueBay Asset Management TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2016 | 2016 |
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RBC BlueBay Asset Management IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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RBC BlueBay Asset Management CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at RBC BlueBay Asset Management
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| No data found | ||||||
Apps Being Evaluated by RBC BlueBay Asset Management Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RBC BlueBay Asset Management IT executives and key decision makers. This section highlights RBC BlueBay Asset Management's latest recorded technology evaluations, including BlackRock Aladdin for Portfolio and Investment Management on 2025-05-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RBC BlueBay Asset Management digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-23 | RBC BlueBay Asset Management | Evaluated | BlackRock | BlackRock Aladdin | Portfolio and Investment Management | Investment Management |
FAQ - APPS RUN THE WORLD RBC BlueBay Asset Management Technographics
RBC BlueBay Asset Management is a Banking and Financial Services organization based in United Kingdom,
with around 550 employees and annual revenues of $266.0 million.
RBC BlueBay Asset Management operates a diverse technology stack with applications such as
Cisco Webex Meetings, DocuSign eSignature and Hotjar,
covering areas like Audio Video and Web Conferencing, Digital Signing and Customer Experience.
RBC BlueBay Asset Management has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Docusign and Contentsquare.
RBC BlueBay Asset Management recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and Cisco Webex Meetings in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RBC BlueBay Asset Management’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RBC BlueBay Asset Management’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RBC BlueBay Asset Management technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.