RCI USA
9998 N Michigan Rd,
Carmel, 46032, IN,
United States
Carmel, 46032, IN,
United States
1 317-805-8000
Professional Services
RCI USA Technographics
RCI USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RCI USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3400 RCI USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RCI USA has purchased the following applications: Whatfix Digital Adoption Platform for Digital Adoption in 2021, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RCI USA is running and its propensity to invest more and deepen its relationship with Whatfix , Salesforce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RCI USA revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RCI USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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RCI USA Tech Stack and Enterprise Applications
RCI USA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Whatfix | Legacy | Whatfix Digital Adoption Platform | Digital Adoption | HCM | n/a | 2021 | 2021 |
In 2021, RCI USA implemented Whatfix Digital Adoption Platform on their website. The Whatfix Digital Adoption Platform was deployed as a client-side, in-browser implementation to address Digital Adoption use cases on RCI USA public web pages and member-facing journeys.
The implementation leveraged the Whatfix authoring studio to build guided walkthroughs, contextual tooltips, step-by-step walkthroughs, task lists, and embedded self-service help widgets. Configuration emphasized contextual help nodes and localized content to align guidance with specific site sections and customer journey stages.
Operational ownership for the Whatfix Digital Adoption Platform rested with digital experience and customer experience stakeholders, who established content governance, version control, and phased rollout processes to manage guidance lifecycles. The deployment targeted web-based customer engagement, impacting customer experience, marketing, customer support, and product management functions, with analytics instrumentation used to surface adoption and engagement signals for those teams.
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RCI USA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, RCI USA implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment embedded Salesforce Chat as the primary web chat channel to support member inquiries and partner interactions under a customer engagement layer.
Salesforce Chat (formerly Salesforce Live Agent) was configured to provide live agent chat sessions, session queuing and agent routing, canned responses and pre chat capture, and transcript logging tied to the Salesforce platform. The implementation is categorized as Chatbots and Conversational AI and leverages conversational workflows, session management, and agent console integration to manage inbound web conversations.
Operational scope centered on customer service and member support through the rci.com web properties, with the chat interface integrated into the website front end and chat records persisted in the Salesforce environment for case and interaction visibility. Governance and process ownership were established within contact center operations and customer experience teams to control chat scripts, escalation workflows, and ongoing configuration management.
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RCI USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, RCI USA deployed Adobe Connect to deliver Audio Video and Web Conferencing capabilities. The implementation is surfaced through RCI USA’s public website where Adobe Connect sessions are provisioned and launched for web-based meetings and events. Adobe Connect was configured to expose core Audio Video and Web Conferencing modules, including virtual meeting rooms, webinar hosting, screen sharing, session recording, and attendee management, with template-driven session configuration and persistent rooms to support recurring use cases. Operational coverage emphasizes web-hosted session delivery for external participants and internal collaboration, with access and role controls managed within Adobe Connect and meeting content retained through application recording features, and sessions initiated directly from website pages to centralize participant entry and session discovery.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2020 | 2020 |
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RCI USA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2014 | 2014 |
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RCI USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2015 | 2015 |
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RCI USA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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RCI USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at RCI USA
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Customer Care and Operations | Director | Customer Service | |
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Vice President Customer Care & Resource Planning | VP | Customer Service | |
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Manager, Marketing Operations | Manager | Marketing | |
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Manager, Loyalty Marketing | Manager | Marketing | |
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Manager, Engagement and Sales Effectiveness | Manager | Sales | |
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Director Member Services | Director | Finance | |
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VP of Marketing and Sales | VP | Marketing | |
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Director of Destination Sales | Director | Finance | |
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Apps Being Evaluated by RCI USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RCI USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RCI USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD RCI USA Technographics
RCI USA is a Professional Services organization based in United States,
with around 3400 employees and annual revenues of $700.0 million.
RCI USA operates a diverse technology stack with applications such as
Whatfix Digital Adoption Platform, Salesforce Chat (formerly Salesforce Live Agent) and Adobe Connect,
covering areas like Digital Adoption, Chatbots and Conversational AI and Audio Video and Web Conferencing.
RCI USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Whatfix, Salesforce and Adobe Systems.
RCI USA recently adopted applications including
Slack Connect in 2022, Whatfix Digital Adoption Platform in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RCI USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RCI USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RCI USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.