Fargo, 58103, ND,
United States
RDO Equipment Co Technographics
RDO Equipment Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RDO Equipment Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 RDO Equipment Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RDO Equipment Co has purchased the following applications: CDK Global DMS for Dealership Management in 2020, LiveHelpNow Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RDO Equipment Co is running and its propensity to invest more and deepen its relationship with CDK Global , LiveHelpNow , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RDO Equipment Co revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RDO Equipment Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RDO Equipment Co Tech Stack and Enterprise Applications
RDO Equipment Co ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020 RDO Equipment Co implemented CDK Global DMS as part of its Dealership Management platform. The deployment was aligned with an existing enterprise document and workflow automation footprint built around FileBound, a partner system RDO has employed since 2004.
CDK Global DMS was configured to support core Dealership Management document workflows while preserving FileBound driven automation for accounting reports, receivables and credit processes, check images and journal entries. Implementation activities focused on reconfiguring the existing integration to map document capture, indexing and retrieval patterns into the CDK Global DMS data model, and on retaining FileBound routing and process automation that stakeholders relied on.
Operational coverage extended across RDO’s growing network of stores and newly added divisions including RDO Integrated Controls and RDO Water, with the combined CDK Global DMS and FileBound arrangement supporting accounting, receivables and broader operational records workflows. Governance emphasized maintaining the reconfigured integration and standardizing document handling across sites, and RDO reports only two or three additional staff on the team since FileBound was introduced, noting the automation reduced incremental staffing needs.
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RDO Equipment Co AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHelpNow | Legacy | LiveHelpNow Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, RDO Equipment Co deployed LiveHelpNow Live Chat on its public website. The LiveHelpNow Live Chat implementation is part of the Chatbots and Conversational AI category and is used for real-time customer engagement, lead capture, and conversational support.
The deployment centers on a website embedded chat widget that provides live agent handoff, proactive chat prompts, session transcript capture, and chat routing to sales and customer support queues. Configuration focuses on conversational workflows, canned responses, and persistent session continuity to support equipment inquiries and service scheduling.
Integration scope is limited to the corporate website, enabling conversational interception of website visitors before escalation to phone or email channels. Operational ownership spans digital customer experience, service, and sales teams across RDO Equipment Co in the United States, with chat flows instrumented at the point of customer touch.
Governance and rollout are managed through the LiveHelpNow Live Chat administrative console, including chat configuration and user access controls. The implementation positions LiveHelpNow Live Chat as the primary conversational layer on rdoequipment.com.
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RDO Equipment Co Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, RDO Equipment Co implemented Microsoft 365 as its Collaboration platform. The implementation established Microsoft 365 to centralize productivity, messaging and document collaboration across the distributor.
Deployment consolidated core productivity services into a Microsoft 365 tenant, provisioning Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for Business for individual file storage and Microsoft Teams for chat, meetings and team collaboration. RDO’s public website references Microsoft 365 usage, indicating visible incorporation of Microsoft 365 assets into external communications and content delivery.
Operational scope covered the company’s 2700 employees and targeted business functions such as corporate communications, sales collaboration and field service coordination. Administration is centralized under a Microsoft 365 tenant model with identity and access control provided by Azure Active Directory and tenant-level governance applied for user provisioning, external sharing and content access policies.
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RDO Equipment Co Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Document Management | Content Management |
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2004 | 2004 |
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Web Content Management | Content Management |
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2021 | 2021 |
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RDO Equipment Co eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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RDO Equipment Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2024 | 2024 |
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RDO Equipment Co TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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RDO Equipment Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at RDO Equipment Co
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by RDO Equipment Co Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-14 | RDO Equipment Co | Evaluated | Viewpoint Construction | Viewpoint Vista | Construction ERP | ERP Services and Operations |