Reach Active
4, Centrus, Mead Ln,
Hertford, SG13 7GX,
United Kingdom
Hertford, SG13 7GX,
United Kingdom
44 19 9266-3080
Construction and Real Estate
Reach Active Technographics
Reach Active Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reach Active and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Reach Active employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Reach Active has purchased the following applications: COINS ERP for Construction ERP in 2016, MySMTP for Transactional Email in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reach Active is running and its propensity to invest more and deepen its relationship with COINS Global , MySMTP , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reach Active revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reach Active intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reach Active Tech Stack and Enterprise Applications
Reach Active ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| COINS Global | Legacy | COINS ERP | Construction ERP | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Reach Active implemented COINS ERP as its core Construction ERP platform to support finance and project accounting for its engineering, utility diversion, and construction operations. The deployment was positioned to consolidate financial control within a mid-market construction business, aligning COINS ERP with the company finance function and project delivery teams.
COINS ERP was configured to support core financial modules including general ledger, project accounting, budget management, contract cost control, billing and monthly cash flow processes. The company accountant used COINS ERP outputs to produce monthly management accounts, perform budgeting and monthly cash flow reporting, and to deliver consolidated reports to the Finance Director, while building complementary financial models in Excel from exported data.
Operational coverage centered on finance and project management workflows across Reach Active, with standardized monthly close and management reporting cycles driven by COINS ERP data. Governance was organized around the Finance Director and the company accountant who operated the management accounts and budgeting processes, with spreadsheet-based financial modelling remaining part of the reporting chain through COINS ERP exports.
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Reach Active PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MySMTP | Legacy | MySMTP | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Reach Active implemented MySMTP as its Transactional Email solution on the company website. The deployment centralized website-driven email delivery for customer notifications and system-generated messages, embedding MySMTP into the site's sending layer to handle transactional sends for property enquiries and user interactions. The implementation follows Transactional Email patterns, using SMTP relay and API-based message submission, template management, and deliverability controls to support consistent outbound message flows. For a 250-employee construction and real estate firm, the operational scope is focused on website-originated communications and automated system alerts rather than broad enterprise marketing campaigns.
Configuration work emphasized template orchestration, delivery sequencing, and monitoring typical of MySMTP and Transactional Email platforms. Operational ownership was oriented to digital and operations teams maintaining the website, with governance centered on message templates, sending policies, and error handling for bounce and delivery status. MySMTP was embedded into the website application layer to ensure transactional email routing and visibility into send activity, aligning the Company MySMTP Transactional Email relationship with customer-facing communications and application event workflows.
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Transactional Email | PaaS |
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2021 | 2021 |
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Reach Active IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Reach Active deployed Microsoft Azure Cloud Services to host its public website and customer-facing web applications. The deployment establishes Microsoft Azure Cloud Services as the Application Hosting and Computing Services platform supporting Reach Active web presence and application runtimes.
The implementation architects provisioned managed compute for application hosting, scalable object storage for digital assets, edge content delivery and caching for site performance, and platform load balancing with TLS termination to secure inbound traffic. Configuration includes platform monitoring, automated provisioning pipelines for web releases, and role-based access controls to separate marketing and IT operational responsibilities.
The Azure footprint is focused on the company website and associated web applications, supporting marketing, sales enablement, and IT operational workflows within the United Kingdom. Cloud resource governance and centralized provisioning are handled by Reach Active internal IT, emphasizing controlled access, monitoring, and environment segmentation for production and nonproduction web workloads.
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IT Decision Makers and Key Stakeholders at Reach Active
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Apps Being Evaluated by Reach Active Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Reach Active IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Reach Active digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Reach Active Technographics
Reach Active is a Construction and Real Estate organization based in United Kingdom,
with around 250 employees and annual revenues of $30.0 million.
Reach Active operates a diverse technology stack with applications such as
COINS ERP, MySMTP and Microsoft Azure Cloud Services,
covering areas like Construction ERP, Transactional Email and Application Hosting and Computing Services.
Reach Active has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as COINS Global, MySMTP and Microsoft.
Reach Active recently adopted applications including
Microsoft Azure Cloud Services in 2022, Pathwire MailJet in 2021 and MySMTP in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reach Active’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Reach Active’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reach Active technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.