ReadSoft
3838 N. Causeway Blvd. 24th Floor, Suite 2400,
Metairie, 70002, LA,
United States
Metairie, 70002, LA,
United States
1 504 841 0100
Communications
ReadSoft Technographics
ReadSoft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ReadSoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 ReadSoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ReadSoft has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Adobe Marketo for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ReadSoft is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ReadSoft revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ReadSoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ReadSoft Tech Stack and Enterprise Applications
ReadSoft ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 ReadSoft implemented Oracle NetSuite ERP as its ERP Financial solution. The deployment used Oracle NetSuite ERP to centralize core finance functions for the 600 employee communications firm, standardizing general ledger, accounts payable, accounts receivable, cash management, tax reporting, and statutory financial reporting in a cloud-delivered architecture. The implementation aligned chart of accounts and ledger structures with corporate accounting requirements for ReadSoft United States operations, and instrumented period close controls to support consistent financial close cycles.
Configuration emphasized ERP Financial capabilities including automated invoice processing, electronic payment workflows, revenue recognition sequencing, and consolidated financial close orchestration, with role-based access controls and audit trails to support governance. The rollout restructured core finance workflows by centralizing vendor master data, formalizing invoice approval routing, and standardizing month-end close procedures, enabling accounting and finance teams to operate from a single source of financial truth. ReadSoft retained native Oracle NetSuite ERP reporting and analytics modules to replace dispersed financial spreadsheets and to provide standardized regulatory and management reporting.
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ReadSoft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ReadSoft implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform across the organization. The deployment targeted ReadSofts United States operations within the communications sector and supported a roughly 600 person workforce, providing cloud-native collaboration and corporate email services.
The Google Workspace (Formerly Google G-Suite) implementation focused on standard Collaboration modules, configured to support Gmail for corporate mail, Google Drive for centralized document storage, Google Docs and Google Sheets for collaborative content authoring, Google Calendar for scheduling, and the Admin console for tenant and user management. Configuration work emphasized domain provisioning, group-based access controls, shared drive structures, and role-based administrative delegation to align with departmental boundaries in IT, sales, marketing, and customer support.
Operational coverage extended to support content workflows that surface on ReadSofts public facing digital properties, with the application used on their website for administrative communication and collaborative content preparation. The implementation used cloud identity and directory management capabilities inherent to the Google Workspace offering to standardize user accounts and email routing, while enabling in-product collaboration workflows for cross-functional teams.
Governance was implemented through the Google Workspace Admin console, including organizational unit segmentation, sharing and external access policies, and audit logging configurations to control document visibility and administrative privileges. Rollout followed an enterprise adoption pattern with staged user provisioning and departmental enrollment, and the configuration emphasized policy controls and group management to enforce consistent Collaboration workflows across the company.
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Collaboration | Collaboration |
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2021 | 2021 |
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ReadSoft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, ReadSoft implemented Adobe Marketo as its Marketing Automation platform and embedded the application on its public website. The Adobe Marketo deployment was used to capture web leads and orchestrate online demand generation activities for ReadSoft's marketing organization.
Configuration emphasized core Adobe Marketo capabilities, including landing pages, web forms, email campaign management, lead scoring, segmentation, nurture workflows, and behavioral tracking via a client-side site tracking snippet implemented on the website. The implementation standardized campaign templates and automated multi-step nurture sequences to support digital engagement and recurring email programs.
Operational ownership resided with marketing and demand generation teams, with website instrumentation feeding event-level data into Adobe Marketo for campaign orchestration and contact record enrichment. Governance focused on campaign lifecycle controls, permissioned access to program assets, and centralized template management to maintain consistent branding and workflow compliance.
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ReadSoft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ReadSoft
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President and CEO ReadSoft North America | CXO | Finance | |
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Senior Vice President ERP Automation Lab | VP | IT | |
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Vice President R&D | VP | R&D | |
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Apps Being Evaluated by ReadSoft Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ReadSoft IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ReadSoft digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD ReadSoft Technographics
ReadSoft is a Communications organization based in United States,
with around 600 employees and annual revenues of $100.0 million.
ReadSoft operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Adobe Marketo,
covering areas like ERP Financial, Collaboration and Marketing Automation.
ReadSoft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Adobe Systems.
ReadSoft recently adopted applications including
Microsoft 365 in 2021, Microsoft Azure Cloud Services in 2020 and Google Workspace (Formerly Google G-Suite) in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ReadSoft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ReadSoft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ReadSoft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.