Hitchin, SG4 8TR,
United Kingdom
Realflair Technographics
Realflair Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Realflair and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 Realflair employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Realflair has purchased the following applications: Microsoft 365 for Collaboration in 2018, Amazon SES for Transactional Email in 2022, iomart Hybrid Cloud for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Realflair is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , iomart Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Realflair revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Realflair intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Realflair Tech Stack and Enterprise Applications
Realflair Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Realflair implemented Microsoft 365 as its Collaboration platform. The deployment is a cloud-hosted Microsoft 365 tenant used by the 14-person professional services firm, and the company is using Microsoft 365 on their website. Administrative configuration focused on centralized user accounts and tenant administration consistent with small-organization operations.
Functional modules align with standard Collaboration capabilities, including Exchange Online for email, SharePoint Online for web content and document libraries, OneDrive for user file sync, Microsoft Teams for real-time communication, and Office desktop and web apps for productivity. Operational scope covers project collaboration, client correspondence, and internal document workflows for the UK-based business. Governance and rollout prioritized tenant-level access controls and simple account provisioning rather than complex enterprise orchestration, with Microsoft 365 embedded into both internal collaboration and web-facing workflows.
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Realflair PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Realflair deployed Amazon SES to handle Transactional Email for outbound messages originating from its website. The implementation embeds Amazon SES into the site backend to send application-generated messages such as account notifications, password resets and administrative alerts, using SMTP or API-based sending flows. This approach centralizes transactional sending for the website and leverages Amazon SES sending quotas and reputation controls.
Configuration work emphasized verified sending domains, DKIM and SPF alignment, template management for consistent transactional content and bounce and complaint handling to support deliverability. Operational ownership is concentrated within the web operations or engineering function, with monitoring through Amazon SES dashboards and application-side logging to surface delivery issues. The Amazon SES implementation reflects a compact deployment footprint appropriate to Realflair's 14 person organization, focused on website-driven transactional email workflows.
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Realflair IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iomart Group | Legacy | iomart Hybrid Cloud | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Realflair provisioned iomart Hybrid Cloud to host its public website. The deployment uses iomart Hybrid Cloud as the primary platform for Application Hosting and Computing Services, providing managed cloud compute and hosting capacity for the companys web presence in the United Kingdom.
As implemented, iomart Hybrid Cloud runs virtual server instances, persistent storage, and segmented networking to isolate web application workloads, reflecting standard application hosting and compute architectures. Operational ownership is concentrated in web operations and client delivery functions, with provisioning, lifecycle management, monitoring, and routine backup workflows executed through the cloud control plane. Governance focuses on access controls and incident workflows to support ongoing hosting operations, and the configuration emphasizes web hosting, application runtime, and content delivery orchestration consistent with the Application Hosting and Computing Services category.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Realflair
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Realflair Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-17 | Realflair | Evaluated | Advance Systems | Mitrefinch Time and Attendance | Time and Attendance | HCM |