Madrid, 28050,
Spain
Realia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Realia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 76 Realia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Realia has purchased the following applications: Prinex Real Estate Software for Real Estate Property Management in 2020, The Trade Desk for Digital Advertising Platform in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Realia is running and its propensity to invest more and deepen its relationship with Grupo Shebel (Prinex) , The Trade Desk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Realia revenues, which have grown to $142.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Realia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Grupo Shebel (Prinex) | Legacy | Prinex Real Estate Software | Real Estate Property Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Realia implemented Prinex Real Estate Software, a Real Estate Property Management solution. The deployment centralized property and portfolio operations for the Spain-based construction and real estate company, consolidating asset records and operational workflows into a single application instance.
The Prinex Real Estate Software implementation emphasized configuration of core property management modules consistent with Real Estate Property Management functionality, including lease administration, rent roll management, maintenance request tracking and financial posting workflows. Governance was structured around role-based access controls and standardized operational procedures to align finance and property operations teams, with reporting and asset-level visibility intended to support portfolio oversight across Realia's Spanish holdings.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Realia deployed The Trade Desk as its Digital Advertising Platform on its public website. The implementation focused on embedding The Trade Desk tag and campaign delivery mechanisms into site pages to enable programmatic buying against Realia owned and operated digital inventory.
The Trade Desk implementation covered standard demand side capabilities including campaign configuration, audience segment activation, real time bidding and reporting. Realia used The Trade Desk for campaign management workflows and creative tag orchestration, aligning platform configuration with display and audience targeting use cases common to a Digital Advertising Platform.
Operational integration was executed at the website level, with on page tag placement and client side ad call orchestration to surface inventory into programmatic auctions. Ownership and day to day operations were managed by Realia digital and marketing teams, ensuring site level ad tags and audience signals fed into The Trade Desk for bid requests and measurement.
Governance centered on marketing led campaign setup and reporting workflows, with campaign governance and creative management controlled through The Trade Desk interface. The narrative describes Realia, 2020, The Trade Desk and Digital Advertising Platform in a direct relationship between the company, the application and the business function of digital advertising on its website.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Realia implemented Microsoft Azure Cloud Services to host its public website. The deployment uses Microsoft Azure Cloud Services in the Application Hosting and Computing Services category to deliver scalable compute and storage for web front-end and content delivery workloads.
Architecture centers on cloud-hosted web front-end patterns, leveraging platform-managed compute, object storage, and content delivery capabilities typical of Application Hosting and Computing Services, and enabling platform-as-a-service or container hosting for application instances. Operational scope is the corporate website supporting Realia's property listings and marketing functions in Spain, with governance organized around cloud resource provisioning, role-based access controls, and automated deployment pipelines managed by the in-house IT team.
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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