RealTruck
5400 Data Ct,
Ann Arbor, 48108, MI,
United States
Ann Arbor, 48108, MI,
United States
1 877-875-4376
Automotive
RealTruck Technographics
RealTruck Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RealTruck and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 RealTruck employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RealTruck has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, FreeWheel Demandsuite for Agency Management in 2024, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RealTruck is running and its propensity to invest more and deepen its relationship with Oracle , Affirm , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RealTruck revenues, which have grown to $1.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RealTruck intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RealTruck Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
In 2011 RealTruck implemented Oracle NetSuite ERP as its ERP Financial backbone to centralize finance and inventory recordkeeping across its distribution footprint. The deployment positioned Oracle NetSuite ERP as the primary system for budgeting, coding expenses, invoice documentation, and inventory asset reporting while supporting transactional order flows across supply chain and finance teams.
Oracle NetSuite ERP was configured to manage detailed item master data and high volume inventory workflows, including cost, dimensions, descriptions, and UPC maintenance for multi million SKU assortments. Functional capabilities documented in the implementation include budget management and expense coding, purchase order and sales order processing, inventory adjustments, inventory transfers, transfer orders, return authorizations, vendor returns RMA processing, and item fulfillments, alongside report generation to support inventory assets and KPI tracking.
The implementation integrated with warehouse execution tooling and operations, with the team fully engaged in implementing and managing two WMS solutions, Rf Smart and Snap fulfil, to orchestrate warehouse transactions and location assignments. Operational scope covered multiple distribution centers and relocations, including work on Ocala, Springfield and Salt Lake distribution centers and ongoing operations in Jasper Indiana, supporting maintenance of more than 10,000 SKUs per facility and stewardship of a six million dollar inventory with 8 to 10 turns per year.
Governance and process changes were embedded into the Oracle NetSuite ERP program, with standard operating procedures, work flow charts, time studies, and a certified training program for managers supervisors and super users. Cycle counting was implemented to replace quarterly full physicals allowing monthly complete counts without operational shutdown, and inventory controls and 5S practices were extended to payroll time keeping and personnel processes for a roughly 25 person warehouse team, positioning the ERP as the central record for both financial and operational controls.
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2017 | 2017 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2020 | 2020 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, RealTruck implemented FreeWheel Demandsuite on its public website, deploying the FreeWheel Demandsuite solution within an Agency Management context to support digital advertising and programmatic demand workflows. The implementation centers on advertising operations and marketing functions, with the FreeWheel Demandsuite used to manage campaign trafficking, inventory allocation, ad decisioning logic, and reporting for site-delivered creative.
Configuration focused on standard Agency Management capabilities, including campaign setup and scheduling, creative and asset management, impression and frequency controls, and centralized reporting and analytics. The deployment was web facing and structured to orchestrate programmatic demand and direct-sold campaigns, using the FreeWheel Demandsuite application to unify operational workflows for digital ad delivery across the site.
Operational coverage is primarily within RealTruck digital marketing and advertising operations teams, aligning campaign governance and workflow handoffs between media planning, trafficking, and analytics functions. Governance emphasis includes centralized campaign configuration and reporting workflows, with FreeWheel Demandsuite serving as the core Agency Management platform for managing site ad inventory and programmatic demand on RealTruck.com.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, RealTruck implemented LivePerson Conversational Cloud on its website. RealTruck uses LivePerson Conversational Cloud in the Chatbots and Conversational AI category to support customer service and online sales assistance, establishing a direct relationship between the vendor application and web-facing customer engagement functions.
The deployment is a web-facing implementation of LivePerson Conversational Cloud, configured to run automated conversational workflows common to Chatbots and Conversational AI, including intent detection, routing to appropriate conversational paths, session persistence, and human agent handoff. LivePerson Conversational Cloud is instrumented on the site to manage messaging and chat interactions, with configuration focused on bot response flows and escalation triggers that preserve continuity between automated and live interactions.
Operational coverage centers on RealTruck customer support and e-commerce teams within the United States, with governance practices oriented toward conversation monitoring, response quality controls, and ongoing tuning of conversational rules. Oversight includes setting routing rules and maintaining conversational scripts and agent escalation workflows, ensuring the LivePerson Conversational Cloud supports web-based customer engagement at scale.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2012 | 2012 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Web Content Management | Content Management |
|
2016 | 2016 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Warehouse Management | SCM |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at RealTruck
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by RealTruck Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD RealTruck Technographics
RealTruck is a Automotive organization based in United States,
with around 5000 employees and annual revenues of $1.25 billion.
RealTruck operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and LivePerson Conversational Cloud,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
RealTruck has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and LivePerson.
RealTruck recently adopted applications including
FreeWheel Demandsuite in 2024, Intuit Mailchimp Mandrill in 2021 and Google Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RealTruck’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RealTruck’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RealTruck technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.