Apps Run The World

Red Bull Racing Software Purchases and Digital Transformation Initiatives

Last updated on 2020-10-02 10:53:50

Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull Racing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Red Bull Racing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Red Bull Racing has purchased the following applications: JangoMail for Marketing Automation in 2020, Microsoft 365 for Collaboration in 2019, Microsoft Exchange Online for Collaboration in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull Racing is running and its propensity to invest more and deepen its relationship with JangoMail , Microsoft , Citrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Red Bull Racing revenues, which have grown to $2.85 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull Racing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

From the moment Red Bull Racing first turned a wheel in Formula One, at the start of the 2005 season, it was always clear that if the ultimate goal of championship victories were to be reached it would only be done if the team invested in F1’s most crucial assets – people and experience.

Scope and Challenges

Red Bull Racing Formula One team aims to accelerate its performance with ANSYS industry-leading engineering simulation software. Through an extended agreement, Red Bull Racing Formula One will leverage ANSYS’ cutting-edge technology to optimize its vehicle design enhancements and aiming to give the team a competitive edge on the track. Teams are always looking for a competitive edge, and simulation provides it with cutting-edge, fast and reliable tools to validate and optimize every aspect of a race car throughout the design process with complete accuracy and confidence

Outcome and Implications

ANSYS’ computational fluid dynamics (CFD) and high-performance computing (HPC) software enable Red Bull Racing to overcome increasingly difficult design challenges, actually to simulate air flows around its vehicle designs under a range of conditions. This enables the team to assess, select and optimize designs for aero-critical components and assemblies, such as braking, cooling, and exhaust systems.


“Working closely with ANSYS to manage and deliver our extensive CFD requirements has been a very successful partnership for us, delivering real improvements in our turnaround time and accuracy of the simulation” - said Nathan Sykes, Head of Numerical Tools and Technologies at Red Bull Racing... “Virtual simulation and analysis now makes up such a significant part of our design process, it’s essential to be working closely with the CFD industry’s leading software supplier – and certainly contributes to our competitive advantage on track.”

Bradbourne Dr, Tilbrook
Milton Keynes, MK7 8BJ , x
United Kingdom
44 19 0827 9700
Industry Employees Revenue
Leisure and Hospitality 800 $2.85B

Enterprise Software and Cloud Applications being used by Red Bull Racing

Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft 365 Collaboration Collaboration n/a n/a 2019 2019
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2012 2015
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2012 2006
Subscribe Subscribe Subscribe Product Lifecycle Management PLM and Engineering Subscribe Subscribe 2016 2016
Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Red Bull Racing

First Name Last Name Title Email Phone
Subscribe Subscribe HR Manager Subscribe Subscribe
Subscribe Subscribe Interim Head of HR Subscribe Subscribe
Subscribe Subscribe CIO Subscribe Subscribe
Subscribe Subscribe Head of Numerical Tools and Technologies Subscribe Subscribe
Subscribe Subscribe Head of Human Resources Subscribe Subscribe