Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull Racing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Red Bull Racing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull Racing has purchased the following applications: JangoMail for Marketing Automation in 2020, Microsoft 365 for Collaboration in 2019, Microsoft Exchange Online for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull Racing is running and its propensity to invest more and deepen its relationship with JangoMail , Microsoft , Citrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull Racing revenues, which have grown to $2.85 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull Racing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
From the moment Red Bull Racing first turned a wheel in Formula One, at the start of the 2005 season, it was always clear that if the ultimate goal of championship victories were to be reached it would only be done if the team invested in F1’s most crucial assets – people and experience.
Scope and Challenges
Red Bull Racing Formula One team aims to accelerate its performance with ANSYS industry-leading engineering simulation software. Through an extended agreement, Red Bull Racing Formula One will leverage ANSYS’ cutting-edge technology to optimize its vehicle design enhancements and aiming to give the team a competitive edge on the track. Teams are always looking for a competitive edge, and simulation provides it with cutting-edge, fast and reliable tools to validate and optimize every aspect of a race car throughout the design process with complete accuracy and confidence
Outcome and Implications
ANSYS’ computational fluid dynamics (CFD) and high-performance computing (HPC) software enable Red Bull Racing to overcome increasingly difficult design challenges, actually to simulate air flows around its vehicle designs under a range of conditions. This enables the team to assess, select and optimize designs for aero-critical components and assemblies, such as braking, cooling, and exhaust systems.
Quotes
“Working closely with ANSYS to manage and deliver our extensive CFD requirements has been a very successful partnership for us, delivering real improvements in our turnaround time and accuracy of the simulation” - said Nathan Sykes, Head of Numerical Tools and Technologies at Red Bull Racing... “Virtual simulation and analysis now makes up such a significant part of our design process, it’s essential to be working closely with the CFD industry’s leading software supplier – and certainly contributes to our competitive advantage on track.”
| Industry | Employees | Revenue |
|---|---|---|
| Leisure and Hospitality | 800 | $2.85B |
| Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy Applications | Microsoft 365 | Collaboration | Collaboration | n/a | n/a | 2019 | 2019 |
| Subscribe | Subscribe | Subscribe | Collaboration | Collaboration | Subscribe | Subscribe | 2019 | 2019 |
| Subscribe | Subscribe | Subscribe | Marketing Automation | CRM | Subscribe | Subscribe | 2020 | 2020 |
| Subscribe | Subscribe | Subscribe | ERP Financial | ERP Financial Management | Subscribe | Subscribe | 2012 | 2015 |
| Subscribe | Subscribe | Subscribe | Payroll | HCM | Subscribe | Subscribe | 2012 | 2006 |
| Subscribe | Subscribe | Subscribe | Product Lifecycle Management | PLM and Engineering | Subscribe | Subscribe | 2016 | 2016 |
| Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
|---|
| Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
|---|---|---|---|---|---|---|---|---|
| Citrix | Legacy Applications | Citrix Secure Web Gateway | Secure Web Gateways (SWG) | IaaS | n/a | n/a | 2017 | 2017 |
| Subscribe | Subscribe | Subscribe | Application Hosting Services | IaaS | Subscribe | Subscribe | 2014 | 2014 |
| Subscribe | Subscribe | Subscribe | Application Hosting Services | IaaS | Subscribe | Subscribe | 2018 | 2018 |
| Subscribe | Subscribe | Subscribe | Secure Email Gateways (SEGs) | IaaS | Subscribe | Subscribe | 2017 | 2017 |
| Subscribe | Subscribe | Subscribe | Content Delivery Network | IaaS | Subscribe | Subscribe | 2014 | 2014 |
| Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live |
|---|
| First Name | Last Name | Title | Phone | |
|---|---|---|---|---|
| Subscribe | Subscribe | HR Manager | Subscribe | Subscribe |
| Subscribe | Subscribe | Interim Head of HR | Subscribe | Subscribe |
| Subscribe | Subscribe | CIO | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Numerical Tools and Technologies | Subscribe | Subscribe |
| Subscribe | Subscribe | Head of Human Resources | Subscribe | Subscribe |