Red Bull UK
42-56 Earlham Street,
London, WC2H 9LA,
United Kingdom
London, WC2H 9LA,
United Kingdom
44 20 3117-2000
Consumer Packaged Goods
Red Bull UK Technographics
Red Bull UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 360 Red Bull UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull UK has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2006, SAP Analytics Cloud for Analytics and BI in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull UK is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull UK revenues, which have grown to $638.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Bull UK Tech Stack and Enterprise Applications
Red Bull UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP R/3 | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2006 | 2007 |
In 2006 Red Bull UK implemented SAP ERP ECC 6.0 in the ERP Financial category, migrating from SAP R/3 as part of a coordinated European roll out. The deployment positioned SAP ERP ECC 6.0 as the core financial and transactional backbone for the UK entity, aligning finance with commercial operations.
The implementation encompassed SAP FICO for financial accounting and controlling, alongside SAP MM and SAP SD to support procurement and order to cash workflows, and SAP BW for consolidated reporting. These module choices reflect prior SAP 4.6 and R/3 program experience and indicate a configuration focus on ledgers, master data, procurement, sales order processing and management reporting.
Governance and operational coverage centered on UK trading and national accounts, with project leadership roles reporting into the Trading Director and National Account Team during the roll out. The migration from SAP R/3 consolidated transactional ledgers and master data into SAP ERP ECC 6.0 and established centralized finance, procurement and sales systems for Red Bull UK.
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ERP Financial | ERP |
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2017 | 2017 |
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Red Bull UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Red Bull UK implemented SAP Analytics Cloud as its cloud analytics platform to support enterprise reporting and planning, aligning with its Analytics and BI objectives. The deployment went live in October 2018 and supported 580 live users, with primary usage in Austria and the U.S. and additional users in Australia, Canada, the UK, the Netherlands and the United Arab Emirates.
SAP Analytics Cloud was provisioned as a cloud native analytics and planning layer integrated with SAP HANA business data platform and SAP Business Warehouse powered by SAP HANA. The implementation used SAP technologies running on Linux distribution server processors, with SAP Analytics Cloud delivering visualization, planning and consolidated reporting capabilities for marketing and commercial business functions.
Integrations were explicitly established between SAP Analytics Cloud and SAP HANA business data platform, SAP Hybris Marketing, SAP Business Warehouse powered by SAP HANA, and SAP ERP powered by SAP HANA to provide a unified data foundation. The cloud deployment model centralized analytics consumption while relying on SAP HANA and BW powered by SAP HANA as the authoritative transactional and analytical sources.
Governance and rollout were organized around a centralized analytics model to serve cross region users, with role based access control and centralized data connectivity to support marketing and commercial reporting workflows. SAP Analytics Cloud was restated in operational configuration as the front end for Analytics and BI, consolidating data flows from the listed SAP systems.
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Red Bull UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Red Bull UK implemented Cisco Webex Meetings on their website. The company uses Cisco Webex Meetings to deliver on-page Audio Video and Web Conferencing functionality, enabling browser-based meeting joins for external customers, partners and audience members without separate client installation. This adoption places Cisco Webex Meetings as the web-facing conferencing layer for events, product briefings and customer engagement flows.
Functional capabilities implemented include hosted video and audio meetings, screen sharing, recording and playback, participant management and moderation controls, configured to run embedded within site pages and routed through Cisco cloud conferencing services. Operational ownership is focused on marketing and events teams for live sessions and press interactions, with governance enforced through role-based meeting settings and public meeting link management. The Cisco Webex Meetings application is instrumented to support browser-native joining and recorded content distribution as the Audio Video and Web Conferencing solution for Red Bull UK.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Red Bull UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Red Bull UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2013 | 2013 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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Red Bull UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Red Bull UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Red Bull UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Red Bull UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Red Bull UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Red Bull UK
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Red Bull UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Red Bull UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Red Bull UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Red Bull UK Technographics
Red Bull UK is a Consumer Packaged Goods organization based in United Kingdom,
with around 360 employees and annual revenues of $638.0 million.
Red Bull UK operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP Analytics Cloud and Cisco Webex Meetings,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Red Bull UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cisco Systems.
Red Bull UK recently adopted applications including
ANEXIA Hosting in 2023, Slack Connect in 2022 and Microsoft Entra ID (formerly Azure Active Directory) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Red Bull UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Red Bull UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Red Bull UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.