Red Bull UK
Location
42-56 Earlham Street,
London, WC2H 9LA,
United Kingdom
Website
https://www.redbull.com/uk/
Phone
44 20 3117-2000
Artw industry
Consumer Packaged Goods
Employee
Revenue

Red Bull UK Technographics

Red Bull UK Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 360 Red Bull UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Red Bull UK has purchased the following applications: SAP Analytics Cloud for Analytics and BI in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull UK is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , ANEXIA or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Red Bull UK revenues, which have grown to $638.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Red Bull UK Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
SAP Legacy SAP Analytics Cloud Analytics and BI Analytics and BI n/a 2018 2018
Data Warehouse Analytics and BI 2018 2018
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2014 2014
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Dynatrace Legacy Dynatrace APM Application Performance Management ITSM n/a 2016 2016
IT Service Management ITSM 2018 2018
IT Service Management ITSM 2018 2018
Remote Monitoring and Management ITSM 2020 2020
Remote Monitoring and Management ITSM 2020 2020
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2021 2021
Audio Video and Web Conferencing Collaboration 2021 2021
Audio Video and Web Conferencing Collaboration 2020 2020
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2022 2022
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Customer Data Platform CRM 2013 2013
Customer Data Platform CRM 2021 2021
Customer Experience CRM 2018 2018
Customer Experience CRM 2018 2018
Customer Support CRM 2015 2015
Customer Support CRM 2015 2015
Marketing Analytics CRM 2015 2015
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
PR and Media Communication CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2013 2013
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Signing Content Management 2021 2021
Digital Signing Content Management 2021 2021
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2006 2007
ERP Financial ERP Financial Management 2017 2017
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
Identity and Access Management (IAM) CyberSecurity 2021 2021
Identity and Access Management (IAM) CyberSecurity 2022 2022
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2015 2015
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2015 2015
IT Decision Makers and Key Stakeholders at Red Bull UK
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Red Bull UK Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Red Bull UK Technographics

Red Bull UK is a Consumer Packaged Goods organization based in United Kingdom, with around 360 employees and annual revenues of $638.0 million.

Red Bull UK operates a diverse technology stack with applications such as SAP Analytics Cloud, Microsoft Azure Cloud Services and Dynatrace APM, covering areas like Analytics and BI, Application Hosting and Computing Services and Application Performance Management.

Red Bull UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Microsoft and Dynatrace.

Red Bull UK recently adopted applications including ANEXIA Hosting in 2023, Slack Connect in 2022 and Microsoft Entra ID (formerly Azure Active Directory) in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Red Bull UK’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Red Bull UK’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Red Bull UK technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.