New Albany, 43054, OH,
United States
Red Roof Inn Technographics
Red Roof Inn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Roof Inn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Red Roof Inn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Roof Inn has purchased the following applications: Oracle Cloud ERP Accounts Payable for AP Automation in 2016, Sterling Background Check for BackGround Screening in 2017, Sojern for Guest Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Roof Inn is running and its propensity to invest more and deepen its relationship with Oracle , Sterling Talent Solutions , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Roof Inn revenues, which have grown to $2.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Roof Inn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Roof Inn Tech Stack and Enterprise Applications
Red Roof Inn ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP Accounts Payable | AP Automation | ERP | n/a | 2016 | 2016 |
In 2016, Red Roof Inn implemented Oracle Cloud ERP Accounts Payable as part of an Oracle Fusion Cloud R11 Implementation Project that encompassed Financials, PTP, PBCS and Projects. The program was staffed from Columbus, OH with finance leadership active from November 2015 to May 2016, concentrating on record to report and procure to pay workflows within the finance organization.
The Oracle Cloud ERP Accounts Payable workstream was delivered alongside configuration and solution design for General Ledger, Accounts Payable, Accounts Receivable, Expenses, CE, Fixed Assets and Intercompany, reflecting a unified finance landscape. Solution design was executed at both global and detailed levels, with offerings selection, foundation setups and module configuration driven by documented business requirements.
Deployment used Oracle Fusion Cloud R11 as the architectural basis, with foundation setups supporting shared finance services and interfacing points. Integrations with other applications and outside systems were part of the scope, and component level integration testing was performed to validate end to end transaction flows across PTP, Projects and record to report processes.
Governance and operational readiness included preparation of test cases and user training manuals, component testing, integration testing and user acceptance testing, and structured issue resolution during the Columbus rollout. The implementation narrative centers on configuring Oracle Cloud ERP Accounts Payable within an enterprise finance suite, aligning finance process design, testing discipline and user enablement under the AP Automation category.
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ERP Financial | ERP |
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2016 | 2016 |
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Red Roof Inn HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2017 | 2017 |
In 2017, Red Roof Inn implemented Sterling Background Check to standardize candidate screening as part of its BackGround Screening capabilities. The deployment targeted recruiting and onboarding workflows to accelerate time to seat for new hires across Red Roof Inn's United States hiring operations.
Sterling Background Check was configured to prioritize a candidate friendly experience, combining a candidate portal with automated screening workflows and expedited results delivery. Functional capabilities implemented include candidate self-service intake, configurable screening packages, automated status notifications and centralized results adjudication, aligning with typical BackGround Screening process flows that support identity verification and compliance checks.
Operational ownership landed with recruiting and HR onboarding teams, and the rollout emphasized speed and efficiency so results could be returned quickly to enable new hires to start sooner. Red Roof Inn also cited strong ongoing support from its Client Success Partner as a material part of the implementation experience, with service quality directly supporting operational adoption and continuous use of Sterling Background Check.
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2010 | 2010 |
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Workforce Analytics | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2013 | 2013 |
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Red Roof Inn ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Medallia Experience Cloud | Sojern | Guest Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Red Roof Inn implemented Sojern as its Guest Management solution, replacing Medallia Experience Cloud to modernize marketing analytics and measurement. The deployment was executed as part of an enterprise vendor transition that also moved Central Reservation and Property Management Systems to HotelKey, a runbook-driven cutover that the project team reported executed with 100% data integrity and measurable improvements in operational efficiency.
The Sojern implementation centralized marketing analytics and guest insight functions, with configuration focused on campaign measurement, audience segmentation, and reporting dashboards. Sojern was provisioned to deliver consolidated campaign attribution and analytics feeds into enterprise reporting, and project teams built dashboards to monitor project progress, risks, and business impact to align executives and technical teams.
Integrations included bi-directional data flows between Sojern and the HotelKey CRS/PMS landscape, plus ingest of Revenue Management System outputs that were being implemented concurrently. Azure DevOps was used to manage secure deployment pipelines and integration deployments, providing an orchestration layer for data movement and CI CD for analytics delivery. Operational coverage extended across revenue management, marketing, finance, and operations functions, with reporting and RMS outputs integrated into daily decision workflows.
Governance for the rollout emphasized Agile sprints, a cross-functional project roadmap, and KPI driven sign offs for cutover milestones. The program owner instituted regular executive reviews and vendor coordination to maintain data integrity during migrations, and the implementation narrative records improved reporting accuracy across properties and increased digital ROI as explicit outcomes tied to the Sojern deployment.
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Hotel Property Management | ERP Services and Operations |
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2024 | 2024 |
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Reservation and Booking Management | ERP Services and Operations |
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2024 | 2024 |
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Reservation and Booking Management | ERP Services and Operations |
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2020 | 2020 |
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Red Roof Inn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Red Roof Inn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Red Roof Inn ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Red Roof Inn PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Red Roof Inn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Red Roof Inn
Apps Being Evaluated by Red Roof Inn Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-25 | Red Roof Inn | Evaluated | Q4 Inc | Q4 Inc Investor Relations Success Platform | Partner Relationship Management | CRM |