RedBalloon
RedBalloon Technographics
RedBalloon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RedBalloon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 RedBalloon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RedBalloon has purchased the following applications: Apple Pay for Payment Processing in 2020, Mitrefinch Workforce for Workforce Management in 2014, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RedBalloon is running and its propensity to invest more and deepen its relationship with Apple , Google , Advance Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RedBalloon revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RedBalloon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RedBalloon Tech Stack and Enterprise Applications
RedBalloon ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, RedBalloon implemented Apple Pay on its website to provide Payment Processing capabilities for its e-commerce checkout. The Apple Pay integration is focused on the web checkout experience at redballoon.com.au and is scoped to online retail transactions in Australia.
The Apple Pay deployment centers on client-side web integration using the Apple Pay button and browser payment APIs to collect device-tokenized payment credentials. Payment tokens are captured in the checkout flow and passed to the merchant server for authorization, with configuration work concentrated in the site checkout templates and client-side payment scripts.
Operational coverage is the online commerce channel, affecting e-commerce, payments, customer experience, and order fulfillment workflows. Implementation required Apple Pay merchant identity provisioning and merchant domain verification, plus TLS-secured checkout pages to support Payment Processing using Apple Pay.
Governance and rollout were executed through the companys e-commerce and engineering teams, embedding Apple Pay into existing checkout flows and payment handling processes. The narrative centers on Apple Pay as the Payment Processing component that RedBalloon uses to accept wallet-based web payments on its Australian retail site.
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Payment Processing | ERP |
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2021 | 2021 |
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RedBalloon HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Advance Systems | Legacy | Mitrefinch Workforce | Workforce Management | HCM | n/a | 2014 | 2014 |
In 2014 RedBalloon implemented Mitrefinch Workforce. The deployment used Mitrefinch Workforce as a Workforce Management platform provisioned through vendor Advance Systems, targeted at HR and operations functions within RedBalloon's Australian organization.
The implementation focused on core Workforce Management capabilities typical for the category, including time and attendance capture, rostering and shift scheduling, absence and leave management, and workforce reporting and analytics. Mitrefinch Workforce was configured to support biometric-enabled clocking and automated roster rules scaled to RedBalloon's headcount, with role based access controls and payroll data extraction points for downstream payroll processing.
Mitrefinch's Australian practice references working with industry partners such as Lumidigm Biometrics, MessageMedia, and InteractCard to support biometric capture, workforce messaging, and smart card workflows, and those technology relationships informed the RedBalloon deployment architecture. Operational coverage included HR and operations teams across RedBalloon's Australian sites, with governance centered on configuration controls, testing and operational handover to HR for ongoing roster management and attendance reconciliation.
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RedBalloon AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, RedBalloon implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. Salesforce Chat is deployed as a Chatbots and Conversational AI solution to provide real time web chat for customer service and order support. This implementation positions Salesforce Chat as the conversational layer between visitors to redballoon.com.au and the company support team.
The deployment uses Salesforce cloud hosted chat infrastructure surfaced through an embedded web chat widget and the Salesforce Chat agent console. Configuration focused on chat routing rules, agent presence and capacity, canned responses, session transcript capture, and business hours handling to align availability with support shifts. Functional capabilities implemented follow Chatbots and Conversational AI patterns, including automated pre chat forms and manual agent handoff workflows.
Operational scope covered the customer support organization and the public website, making chat the front line for inbound customer inquiries. Governance established scripted handling flows, escalation paths for complex orders, and agent training on the Salesforce Chat console during the 2018 rollout. RedBalloon’s use of Salesforce Chat places the application within its Chatbots and Conversational AI stack to standardize web based conversational support.
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RedBalloon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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RedBalloon eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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RedBalloon CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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RedBalloon ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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RedBalloon PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2020 | 2020 |
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RedBalloon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at RedBalloon
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by RedBalloon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RedBalloon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RedBalloon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD RedBalloon Technographics
RedBalloon is a Retail organization based in Australia,
with around 100 employees and annual revenues of $10.0 million.
RedBalloon operates a diverse technology stack with applications such as
Apple Pay, Mitrefinch Workforce and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Payment Processing, Workforce Management and Chatbots and Conversational AI.
RedBalloon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Advance Systems and Salesforce.
RedBalloon recently adopted applications including
Google Pay in 2021, Zoho Site24x7 in 2021 and Amazon Elastic Load Balancing (ELB) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RedBalloon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RedBalloon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RedBalloon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.