Erie, 16502, PA,
United States
Reed Manufacturing Technographics
Reed Manufacturing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reed Manufacturing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Reed Manufacturing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reed Manufacturing has purchased the following applications: Microsoft 365 for Collaboration in 2019, Unilog CX1 PIM for Product Information Management in 2025, Constant Contact Email Marketing for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reed Manufacturing is running and its propensity to invest more and deepen its relationship with Microsoft , Unilog , Constant Contact or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reed Manufacturing revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reed Manufacturing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reed Manufacturing Tech Stack and Enterprise Applications
Reed Manufacturing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Reed Manufacturing deployed Microsoft 365 as its Collaboration platform. The implementation is visible on Reed Manufacturing's public website where Microsoft 365 services are surfaced for document access and embedded collaboration experiences.
The deployment centers on Microsoft 365 tenant services including hosted email, real time chat and meetings, browser-accessible Office applications, and cloud file collaboration and intranet capabilities commonly delivered by SharePoint and OneDrive. User provisioning and role based access were configured for core business functions across operations, engineering, and back-office teams, reflecting administration and identity management typical of a mid-market tenant.
Operational coverage combined internal collaboration across departments with external facing content on the corporate website, enabling document embedding, team site links, and shared calendars to be surfaced publicly or to authenticated partners. Governance was implemented through centralized administrative controls, sharing and retention policies, and tenant level configuration to manage file sharing and access across the organization.
|
Reed Manufacturing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Unilog | Legacy | Unilog CX1 PIM | Product Information Management | eCommerce | n/a | 2025 | 2025 |
In 2025 Reed Manufacturing implemented Unilog CX1 PIM to consolidate and normalize product information as a Product Information Management solution across its commercial catalog operations. The Unilog CX1 PIM deployment focused on centralizing product-content management to improve syndication workflows to distributor channels in the United States.
The implementation centralized roughly 1,800 SKUs and configured PIM capabilities for data normalization, schema standardization, and automated data-prep routines, moving product data preparation from manual, multi-hour tasks to processes that complete in minutes. Unilog CX1 PIM was used to orchestrate product content workflows, enable catalog enrichment, and provision standardized product records for downstream syndication.
Integrations were explicitly established with the company ERP, DAM, and marketing systems to source master item attributes, digital assets, and marketing copy, and to push normalized feeds to distributors. Operational scope included product data management, marketing content operations, and channel/distribution enablement, with governance centered on centralized content stewardship and standardized syndication processes that improved distributor data delivery and time-to-market.
|
Reed Manufacturing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Constant Contact | Legacy | Constant Contact Email Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Reed Manufacturing implemented Constant Contact Email Marketing. The Constant Contact Email Marketing deployment is embedded on the Reed Manufacturing website and is classified in the Marketing Automation category, supporting marketing communications and subscriber capture workflows.
Configuration and functional usage include standard Marketing Automation capabilities, inferred from the site presence, such as campaign creation and scheduling, reusable email templates, contact list management and segmentation, web signup form handling, and reporting dashboards consistent with Constant Contact Email Marketing functionality. These components are typically configured to support recurring newsletter and promotional sends and to maintain subscriber lists.
The implementation is integrated with the corporate website for form-to-list capture and outbound email distribution, indicating a primary operational scope within the marketing function and customer outreach activities in the United States. Reed Manufacturing, Constant Contact Email Marketing, Marketing Automation, marketing function is the operational relationship enforced by the embedded web forms and list workflows.
Governance and process controls are centered on marketing stewardship for list hygiene, content approval workflows, and compliance with email regulations, with owners responsible for template control and scheduled send governance. Rollout and ongoing operations are maintained through website-embedded signups and the Constant Contact Email Marketing console.
|
Reed Manufacturing TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2018 | 2018 |
|
Reed Manufacturing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
Reed Manufacturing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Reed Manufacturing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Reed Manufacturing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||