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Reef Unlimited Australia
Location
1 Spence Street,
Cairns, 4870, QLD,
Australia
Website
https://www.reefunlimited.com.au/
Phone
61 13 0003-1411
Artw industry
Leisure and Hospitality
Employee
Revenue

Reef Unlimited Australia Technographics

Reef Unlimited Australia Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Reef Unlimited Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Reef Unlimited Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Reef Unlimited Australia has purchased the following applications: Cobber (formerly ResPax) for Reservation and Booking Management in 2021, WordPress for Web Content Management in 2022, Genesys Cloud CX for Call Center in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Reef Unlimited Australia is running and its propensity to invest more and deepen its relationship with Cobber , Automattic , Genesys or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Reef Unlimited Australia revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reef Unlimited Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Reef Unlimited Australia Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cobber Legacy Cobber (formerly ResPax) Reservation and Booking Management ERP Services and Operations n/a 2021 2021
In 2021, Reef Unlimited Australia implemented Cobber, formerly ResPax, to manage reservations and ticketing for its Great Barrier Reef and Far North Queensland tours. The deployment uses Cobber as a Reservation and Booking Management application to centralize booking workflows and ticket issuance for operations based in Cairns, Queensland. The implementation centers on reservations and ticketing capabilities and includes reporting functionality inferred from vendor materials, with Cobber handling availability management, booking capture, ticket generation, and operational reporting. Functionally the platform supports booking operations, frontline sales and guest services, and financial reporting workflows that feed tour scheduling and capacity planning. Operational scope is focused on Reef Unlimited sites in Cairns and across Queensland, where the platform is configured to manage multiple tour products and ticket types. Governance and process changes emphasized centralized booking control and streamlined booking processes, with the vendor reporting estimated annual savings of around $180,000 as a result of the Cobber implementation.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Genesys Legacy Genesys Cloud CX Call Center CRM n/a 2025 2025
CRM CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2022 2022
Tag Management CRM 2022 2022
Tag Management CRM 2022 2022
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2025 2025
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2025 2025
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
IT Decision Makers and Key Stakeholders at Reef Unlimited Australia
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Reef Unlimited Australia Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Reef Unlimited Australia Technographics

Reef Unlimited Australia is a Leisure and Hospitality organization based in Australia, with around 250 employees and annual revenues of $25.0 million.

Reef Unlimited Australia operates a diverse technology stack with applications such as Cobber (formerly ResPax), WordPress and Genesys Cloud CX, covering areas like Reservation and Booking Management, Web Content Management and Call Center.

Reef Unlimited Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cobber, Automattic and Genesys.

Reef Unlimited Australia recently adopted applications including Genesys Cloud CX in 2025, New Relic APM in 2025 and React in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Reef Unlimited Australia’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Reef Unlimited Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Reef Unlimited Australia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.