Relaxo
Aggarwal City Square Plot No. 10 Mangalam Palace, District Centre Sector-3, Rohini,
New Delhi, 110085,
India
New Delhi, 110085,
India
91 11 4680 0600
Manufacturing
Relaxo Technographics
Relaxo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Relaxo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7708 Relaxo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Relaxo has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2012, Farsight Leave Management for Absence and Leave Management in 2018, LS Nav for Point Of Sale in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Relaxo is running and its propensity to invest more and deepen its relationship with Microsoft , VA Tech Ventures , Farsight or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Relaxo revenues, which have grown to $346.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Relaxo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Relaxo Tech Stack and Enterprise Applications
Relaxo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Relaxo implemented Microsoft Dynamics NAV as its ERP platform and deployed LS Retail to support an expanding company owned company operated retail footprint, the initiative was aligned to the ERP Financial category to centralize financials and retail operations. The rollout targeted consolidation of point of sale transactions and back office financials to enable centralized control from the head office in New Delhi as Relaxo scaled beyond ten retail outlets.
The deployment included the Finance, Sales and Marketing, Purchase, Inventory and Warehouse modules within Microsoft Dynamics NAV, together with LS POS for in-store transactions. LS Data Director was configured to synchronize and replicate transactional data between stores and head office at higher speed and lower bandwidth, enabling transaction-level traceability from POS through to the general ledger. The single platform model was configured to standardize sales processing, stock processing and automated data replication across sites.
Operational coverage focused on retail outlets across Tier 2 and Tier 3 cities and centralized management at the head office, with inventory traceability and invoicing consolidated for multi-store operations. Integrations implemented tied POS transactions to back office inventory and financial modules, ensuring that sales, stock levels and profitability data flowed into Microsoft Dynamics NAV for analysis and reporting. Scheduled synchronization and data replication were emphasized to support stores with constrained network bandwidth.
Governance and process changes included daily automated consolidation of store data and drill down reporting for product wise, store wise and profit wise analysis to support retail decision making. The implementation reduced manual consolidation work that previously required two days and 12 people on a monthly basis, achieved daily updates for 98 percent of data, saved significant person hours each month and improved management control over store performance and inventory replenishment, outcomes that supported further retail expansion.
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Expense Management | ERP |
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2021 | 2022 |
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Relaxo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Farsight | Legacy | Farsight Leave Management | Absence and Leave Management | HCM | n/a | 2018 | 2018 |
In 2018, Relaxo Footwears Limited implemented Farsight Leave Management to standardize absence processing and improve payroll transparency. The deployment targeted the Absence and Leave Management category and was scoped to support HR and payroll operations across multiple manufacturing plants in India.
The implementation configured Farsight Leave Management with core leave policy automation and an employee self service portal, aligning leave workflows and approvals with company policy. Configuration emphasized consistent rule engines for accruals and entitlements, and an ESS portal for employee access to leave balances and submission of requests.
Farsight Leave Management was implemented alongside Farsight Payroll Insights and integrated attendance capture to automate downstream payroll inputs and provide real time attendance feeding into leave calculations. The integration connected plant level attendance systems to centralized leave processing, supporting HR and payroll functions with consolidated absence data.
Governance changes included standardized leave policy enforcement and automated HR payroll handoffs through the configured workflows and approvals. The case study indicates the rollout delivered measurable results, including real time attendance capture, consistent leave policies and faster payroll processing, improving payroll compliance and transparency across Relaxo sites.
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Core HR | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2020 | 2020 |
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Recruiting | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Workforce Analytics | HCM |
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2014 | 2014 |
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Relaxo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LS Retail | Legacy | LS Nav | Point Of Sale | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Relaxo implemented LS Nav as its Point Of Sale solution to centralize retail operations across its company owned company operated retail stores. The deployment used LS Retail on Microsoft Dynamics ERP principles to unify POS transactions with head office financials and inventory control, positioning LS Nav as the core Point Of Sale application for retail operations.
The implementation included Finance, Sales and Marketing, Purchase, Inventory, Warehouse and LS POS modules, with LS Data Director deployed to synchronize and replicate transactional and master data quickly. LS Nav was configured to provide end to end transaction traceability from individual POS events through to the general ledger and to enable product level drilldowns for sales and profitability analysis.
Operational coverage extended from individual retail outlets into centralized head office consolidation, with scheduled high speed synchronization optimized for stores in Tier 2 and Tier 3 cities. The project was executed with assistance from a local Microsoft Partner, and configuration emphasized centralized inventory visibility, store-level replenishment workflows, and consolidated backups to support multiple geographically distributed stores.
Governance and process changes focused on automated daily consolidation and reporting, moving away from a monthly manual consolidation process when store count exceeded 10 stores. As a result of the LS Nav deployment, Relaxo achieved 98 percent daily data updates, reduced person hours and operational costs, improved management control over sales and profitability monitoring, and gained confidence to accelerate retail outlet expansion.
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Relaxo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Relaxo SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2012 | 2012 |
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Warehouse Management | SCM |
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2012 | 2012 |
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Relaxo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Relaxo Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2012 | 2012 |
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Relaxo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Relaxo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Disaster Recovery as a Service (DRaaS) | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Relaxo
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ED & CFO | CXO | Finance | |
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Executive Vice President - Finance | VP | Finance | |
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Head of Human Resources | Director | HR | |
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Head of Information Technology | Director | IT | |
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Apps Being Evaluated by Relaxo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Relaxo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Relaxo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Relaxo Technographics
Relaxo is a Manufacturing organization based in India,
with around 7708 employees and annual revenues of $346.0 million.
Relaxo operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Farsight Leave Management and LS Nav,
covering areas like ERP Financial, Absence and Leave Management and Point Of Sale.
Relaxo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Farsight and LS Retail.
Relaxo recently adopted applications including
Farsight HR Platform in 2022, Criteo Commerce Media Platform in 2022 and Mixpanel in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Relaxo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Relaxo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Relaxo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.