Harrisburg, 17110, PA,
United States
Ritter Insurance Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ritter Insurance Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Ritter Insurance Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ritter Insurance Marketing has purchased the following applications: HawkSoft Agency Management for Agency Management in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ritter Insurance Marketing is running and its propensity to invest more and deepen its relationship with HawkSoft , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ritter Insurance Marketing revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ritter Insurance Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HawkSoft | Legacy | HawkSoft Agency Management | Agency Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Ritter Insurance Marketing implemented HawkSoft Agency Management. The implementation centralized policy issuance and claims intake workflows into HawkSoft Agency Management, positioning HawkSoft Agency Management as the firm’s Agency Management platform for policy administration and claims processing. The deployment targeted the company’s United States operations and core insurance services teams.
Configuration emphasized the policy issuance module and claims entry workflows, with client account records, policy detail tracking, and document attachment capabilities configured to align with agency processes. Day to day operations documented issuing new policies with claims and inputting in Hawksoft system, indicating staff used the HawkSoft Agency Management interface to create policy records and record claims activity. Role based access controls and standardized data entry fields were applied to maintain consistent policy and claims records across users.
Operational coverage included policy administration, claims handling, customer service, and sales support teams, and process governance was adjusted to standardize issuance and claims intake procedures. Training and staged rollout approaches were used to onboard users and embed HawkSoft Agency Management into daily operations, with configuration controls focused on auditability and data integrity. No external system integrations were specified in the source notes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017 Ritter Insurance Marketing implemented Cisco Webex Meetings and embedded the Cisco Webex Meetings client on their public website to enable browser-based meeting joins for clients and partners. Ritter Insurance Marketing implemented Cisco Webex Meetings, an Audio Video and Web Conferencing application, to support sales, account management, and client-facing professional services delivery.
The implementation focused on standard Cisco Webex Meetings capabilities including scheduled meeting rooms, participant management, HD audio and video, screen sharing, and session recording. Configuration centered on web-embedded join flows and browser compatibility to lower friction for external meeting participants while preserving host controls and meeting moderation features.
Operational coverage emphasized client-facing teams and internal collaboration across the United States, with the website integration enabling direct access to meetings from corporate pages. Governance measures were aligned to typical conferencing workflows, with meeting scheduling and moderation processes instituted to manage external attendee access and meeting orchestration.
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 Ritter Insurance Marketing implemented Hotjar on its public website to capture qualitative user behavior and improve Customer Experience. The deployment focused on web instrumentation to surface session recordings and visual heatmaps, enabling marketing and digital experience teams to analyze on page behavior. The rollout covered corporate site pages and lead capture forms, aligning measurement with marketing and UX workflows.
Hotjar was installed via the vendor client side JavaScript snippet to enable session replay, heatmaps, conversion funnel analysis, on site feedback polls and on page surveys, reflecting typical Customer Experience capabilities. Captured data was structured at the page and session level to inform content, navigation and form optimization efforts by marketing, UX and product stakeholders.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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