Roblox
970 Park Place,
San Mateo, 94403, CA,
United States
San Mateo, 94403, CA,
United States
1 888-858-2569
Professional Services
Roblox Technographics
Roblox Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Roblox and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2128 Roblox employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Roblox has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Greenhouse ATS for Applicant Tracking System in 2021, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Roblox is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Roblox revenues, which have grown to $2.23 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Roblox intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Roblox Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Roblox implemented Oracle NetSuite ERP to centralize ERP Financial capabilities. The deployment emphasized revenue recognition, billing, supply chain, project management, and core finance modules through Oracle NetSuite ERP configuration and demonstration activities.
Implementation work was executed in collaboration with the NetSuite ERP platform sales team across the deal lifecycle, configuring and demonstrating platform technical use cases targeted at $100M plus revenue clients, with Roblox included among those engagements. The program relied on structured client discovery calls to identify detailed requirements and to validate functional workflows for revenue recognition, billing orchestration, supply chain touchpoints, project accounting, and general ledger processes.
Technical leadership for the engagement served product, marketing, and competitive intelligence stakeholders, providing guidance on complex client requirements and on the newest accounting standards and policies. That advisory role informed configuration decisions and demonstration scenarios, aligning NetSuite module behavior with finance and compliance needs.
Go to market and adoption activities included partnering with marketing on events integrations and leading platform demonstrations at NetSuite annual conferences, which supported stakeholder education across finance, billing, revenue operations, and project management functions at Roblox.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Roblox implemented Greenhouse ATS. The Greenhouse ATS Applicant Tracking System was provisioned to support University Recruiting and Recruiting Operations, with operational activity documented in San Francisco during the September 2021 to April 2022 window.
Configuration work centered on core Applicant Tracking System capabilities including requisition management, candidate pipelines, interview scheduling, assessment orchestration, and candidate lifecycle tracking. The Assessment Tools team provided ongoing operational support and configuration for Greenhouse ATS, aligning assessment workflows with recruiting processes.
The Greenhouse ATS integration footprint included assessment tooling and applicant support channels explicitly referenced in internal operations, notably CodeSignal and other assessment-related websites for technical evaluations. Applicant-facing customer service workflows were handled through Zendesk and Slack, with Recruiting Operations staff providing daily ticket and messaging support for Roblox University Recruiting.
Governance and process stewardship rested with Recruiting Operations and the Assessment Tools team, who maintained assessment rule sets, candidate communication protocols, and operational configuration of Greenhouse ATS. The implementation narrative emphasizes orchestration between the Applicant Tracking System, assessment platforms, and service channels to centralize recruitment operations and applicant support.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Roblox deployed GumGum on its website to support contextual advertising and content-aware ad placement. GumGum is used as an Artificial Intelligence Marketing application, providing content intelligence and creative alignment capabilities that feed advertising decisions across Roblox’s consumer web property, and it is operated by the company’s marketing and growth teams.
Configuration focuses on site-level tag deployment and runtime content analysis to surface context signals and optimize creative selection and ad placement, consistent with GumGum capabilities. Operational coverage centers on online advertising workflows and marketing operations, with governance around tag management, privacy consent handling, and campaign measurement processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
|
2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Content Management | Content Management |
|
2020 | 2020 |
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Digital Signing | Content Management |
|
2021 | 2021 |
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Enterprise Content Management | Content Management |
|
2020 | 2020 |
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Web Content Management | Content Management |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Data Platform | CRM |
|
2015 | 2015 |
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Customer Support | CRM |
|
2012 | 2012 |
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Customer Support | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Sales Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2016 | 2016 |
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IT Service Management | ITSM |
|
2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
|
2021 | 2021 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2024 |
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Test Automation Platform | PaaS |
|
2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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DDoS Protection | CyberSecurity |
|
2014 | 2014 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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Phishing Protection | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Roblox
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Roblox Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Roblox IT executives and key decision makers. This section highlights Roblox's latest recorded technology evaluations, including JetBrains TeamCity for Apps Development on 2026-03-04, Fiserv Signature Bank Platform for Core Banking on 2025-11-06, and Greenhouse ATS for Applicant Tracking System on 2025-01-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Roblox digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Roblox Technographics
Roblox is a Professional Services organization based in United States,
with around 2128 employees and annual revenues of $2.23 billion.
Roblox operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and GumGum,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
Roblox has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and GumGum.
Roblox recently adopted applications including
Activepieces in 2024, PractiTest QA in 2023 and Greenhouse ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Roblox’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Roblox’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Roblox technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.