ROLI Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by ROLI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 157 ROLI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that ROLI has purchased the following applications: Shopify for eCommerce in 2021, Mixpanel for Marketing Analytics in 2021, Feefo Surveys for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems ROLI is running and its propensity to invest more and deepen its relationship with Shopify , Mixpanel , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing ROLI revenues, which have grown to $70.0 millions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ROLI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the customer

ROLI, is a music technology innovator and maker of the award-winning Seaboard instrument. Their range of hardware and software products has grown since the Seaboard launched in 2013. Their products connect to others in their ecosystem and to many outside of it, because they want music creation to be as conveniently seamless as other digitized areas of life. 

Scope and Challenges

ROLI harmonizes its global business with NetSuite OneWorld. They choose it to manage critical business processes including financials, inventory management, order management, CRM, multi-currency management for the British pound, Euro and US dollar, and multi-subsidiary management for three subsidiaries in the UK and two in the US.

Outcome and Implications

The benefits are rapid sales growth as innovative products like the Seaboard Block and Lightpad Block become more popular to music-makers. Also, using NetSuite OneWorld,Roli increase his worldwide growth and innovation through real-time visibility across all its subsidiaries, superior inventory management, centralized order management and flexible and agile platform that enables the company to customize NetSuite to meet its business requirements and to integrate with other third-party systems to meet its specific needs with NetSuite’s SuiteCloud Platform.