Germersheim, 76726,
Germany
Roth Bau Technographics
Roth Bau Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Roth Bau and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22 Roth Bau employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Roth Bau has purchased the following applications: SAP Business One for ERP Financial in 2016, Microsoft 365 for Collaboration in 2018, SendinBlue for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Roth Bau is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Roth Bau revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Roth Bau intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Roth Bau Tech Stack and Enterprise Applications
Roth Bau ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Roth Bau implemented SAP Business One as its ERP Financial system. The deployment addresses core financial management for the 22-employee German construction and real estate firm, including accounting, general ledger, accounts payable and accounts receivable workflows, cash management and financial reporting.
SAP Business One is surfaced on the company's public website, indicating a web-facing connection for invoicing, customer data capture and administrative transactions tied to the ERP Financial instance. Operational coverage centers on finance and administrative functions at the single-site operation, configured to support construction-oriented cost visibility and basic project cost tracking. Governance is centralized within the finance function with consolidated master data, standardized posting rules and periodic reconciliations consistent with small-business SAP Business One deployments.
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Roth Bau Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Roth Bau implemented Microsoft 365. Roth Bau, a 22-employee construction and real estate firm in Germany, uses Microsoft 365 as its Collaboration platform and cites the service on its public website, applying cloud productivity tools across project teams and administrative functions.
The Microsoft 365 implementation emphasizes standard Collaboration capabilities, including cloud email, Teams for communication and coordination, and SharePoint and OneDrive for document management and project file sharing. Governance and operational management align with a small-business tenant model, using centralized tenant administration for user provisioning, access controls, and role-based permissions to support construction project workflows and office to site collaboration.
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Roth Bau CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Roth Bau implemented SendinBlue on its website as a Marketing Automation solution. The deployment centralized website driven email and client outreach capabilities for the 22 person construction and real estate firm.
Configuration focused on embedded signup forms and on site list segmentation, leveraging SendinBlue email campaign management, template editing, and automated workflow capabilities typical of Marketing Automation platforms. The implementation included SMTP provisioning for transactional messages and scheduled campaign orchestration for newsletters and customer updates. Functional modules in active use align with contact list management, campaign scheduling, template management, and basic automation workflows.
Operational coverage is primarily customer communications and marketing outreach functions, with involvement from sales and project management teams for client notifications and lead capture. Governance emphasized consent capture and opt in workflows to align with German data protection expectations, using segmentation and suppression lists to manage communication preferences. Rollout was website centric, with forms embedded on the corporate site to capture leads and feed contact records into SendinBlue.
Roth Bau SendinBlue Marketing Automation integration ties the application to its business functions of marketing and client communications, providing a single system for email campaigns, signup processing, and automated messaging. The SendinBlue deployment is centered on website capture and campaign orchestration for Roth Bau.
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Roth Bau TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Roth Bau IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Roth Bau
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Roth Bau Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||