AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Roth Bau Tech Stack and Enterprise Applications

Roth Bau ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Business One ERP Financial ERP n/a 2016 2016
In 2016, Roth Bau implemented SAP Business One as its ERP Financial system. The deployment addresses core financial management for the 22-employee German construction and real estate firm, including accounting, general ledger, accounts payable and accounts receivable workflows, cash management and financial reporting. SAP Business One is surfaced on the company's public website, indicating a web-facing connection for invoicing, customer data capture and administrative transactions tied to the ERP Financial instance. Operational coverage centers on finance and administrative functions at the single-site operation, configured to support construction-oriented cost visibility and basic project cost tracking. Governance is centralized within the finance function with consolidated master data, standardized posting rules and periodic reconciliations consistent with small-business SAP Business One deployments.
Roth Bau Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
In 2018, Roth Bau implemented Microsoft 365. Roth Bau, a 22-employee construction and real estate firm in Germany, uses Microsoft 365 as its Collaboration platform and cites the service on its public website, applying cloud productivity tools across project teams and administrative functions. The Microsoft 365 implementation emphasizes standard Collaboration capabilities, including cloud email, Teams for communication and coordination, and SharePoint and OneDrive for document management and project file sharing. Governance and operational management align with a small-business tenant model, using centralized tenant administration for user provisioning, access controls, and role-based permissions to support construction project workflows and office to site collaboration.
Roth Bau CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brevo Legacy SendinBlue Marketing Automation CRM n/a 2020 2020
In 2020, Roth Bau implemented SendinBlue on its website as a Marketing Automation solution. The deployment centralized website driven email and client outreach capabilities for the 22 person construction and real estate firm. Configuration focused on embedded signup forms and on site list segmentation, leveraging SendinBlue email campaign management, template editing, and automated workflow capabilities typical of Marketing Automation platforms. The implementation included SMTP provisioning for transactional messages and scheduled campaign orchestration for newsletters and customer updates. Functional modules in active use align with contact list management, campaign scheduling, template management, and basic automation workflows. Operational coverage is primarily customer communications and marketing outreach functions, with involvement from sales and project management teams for client notifications and lead capture. Governance emphasized consent capture and opt in workflows to align with German data protection expectations, using segmentation and suppression lists to manage communication preferences. Rollout was website centric, with forms embedded on the corporate site to capture leads and feed contact records into SendinBlue. Roth Bau SendinBlue Marketing Automation integration ties the application to its business functions of marketing and client communications, providing a single system for email campaigns, signup processing, and automated messaging. The SendinBlue deployment is centered on website capture and campaign orchestration for Roth Bau.
Roth Bau TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2022 2022
Roth Bau IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Roth Bau

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Roth Bau Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Roth Bau IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Roth Bau digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Roth Bau Technographics
Roth Bau is a Construction and Real Estate organization based in Germany, with around 22 employees and annual revenues of $1.0 million.
Roth Bau operates a diverse technology stack with applications such as SAP Business One, Microsoft 365 and SendinBlue, covering areas like ERP Financial, Collaboration and Marketing Automation.
Roth Bau has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Microsoft and Brevo.
Roth Bau recently adopted applications including Usercentrics Consent Management Platform (CMP) in 2022, SendinBlue in 2020 and Cloudflare CDN in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Roth Bau’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Roth Bau’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Roth Bau technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.