Rovio Entertainment Technographics
Rovio Entertainment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rovio Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 558 Rovio Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rovio Entertainment has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Microsoft Two Hat for Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rovio Entertainment is running and its propensity to invest more and deepen its relationship with GumGum , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rovio Entertainment revenues, which have grown to $349.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rovio Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rovio Entertainment Tech Stack and Enterprise Applications
Rovio Entertainment AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Rovio Entertainment deployed GumGum on its website under the Artificial Intelligence Marketing category. The GumGum implementation is realized in-site through client side web instrumentation, enabling contextual advertising and visual intelligence capabilities aligned with standard Artificial Intelligence Marketing workflows. The deployment surfaces the full application name GumGum within Rovio’s site code, indicating integration at the web property layer for ad placement optimization and creative targeting.
Operational scope for the implementation centers on Rovio’s marketing and digital advertising functions, where campaign configuration and tag governance are the primary areas of impact. Rovio Entertainment uses GumGum in the Artificial Intelligence Marketing category to support marketing and digital advertising business functions across its public web properties, with privacy consent and web publishing processes implicated by the site-level integration.
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Rovio Entertainment Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Rovio Entertainment implemented Google Workspace (Formerly Google G-Suite) as its corporate collaboration platform. The implementation is categorized under Collaboration and is referenced on the company website as the primary productivity and communications suite.
The deployment of Google Workspace (Formerly Google G-Suite) covers standard Collaboration modules including enterprise email, cloud storage, document and spreadsheet coauthoring, presentation tooling, shared calendars, and video conferencing. Administrative capabilities such as domain management, user provisioning, group controls, and policy configuration through the Google Workspace admin console are consistent with the implemented functionality.
Operational coverage spans Rovio Entertainment core corporate functions, including product development, creative and content teams, marketing, and corporate operations, supporting collaboration workflows across its employee base of roughly 558 staff. The solution is used to centralize communications and document collaboration across teams, replacing ad hoc file sharing and point tools with a unified Collaboration platform.
Governance has been structured around centralized administration, role based access via admin console groups, and managed sharing policies to control external collaboration. Rollout and ongoing operations are oriented to standard Google Workspace administration models with staged account provisioning and policy enforcement aligned to corporate IT and security requirements.
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Rovio Entertainment Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Two Hat | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Rovio Entertainment implemented Microsoft Two Hat as a moderation platform. Microsoft Two Hat was deployed as a Content Management solution to protect player interactions and user generated content within Rovio games, with the vendor naming Rovio among its customers.
The implementation centered on content moderation capabilities typical for gaming publishers, including chat moderation and user generated content screening, automated content classification and filtering, and human review queues and dashboards for triage. Configuration emphasized policy driven rulesets and automated scoring to surface high risk items for analyst review, consistent with standard moderation workflows.
Operational coverage focused on in game interaction layers and publisher moderation pipelines across APAC and EU regions, supporting community safety, player support, and community management functions. Governance changes included centralized moderation oversight, escalation workflows into human review, and standardized policy enforcement across covered titles.
Rovio was listed by the vendor as a Two Hat customer and the deployment contributed to improving community safety in the APAC and EU regions as part of Rovio’s content moderation posture.
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Rovio Entertainment eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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Rovio Entertainment CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Rovio Entertainment ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2023 | 2023 |
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Rovio Entertainment IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Rovio Entertainment
Apps Being Evaluated by Rovio Entertainment Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||