Gastonia, 28056, NC,
United States
Rowley Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rowley Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Rowley Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rowley Company has purchased the following applications: Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2018, Adobe Commerce (ex Magento) for eCommerce in 2021, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rowley Company is running and its propensity to invest more and deepen its relationship with Adobe Systems , V-Technologies , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rowley Company revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rowley Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Rowley Company implemented Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management on its public website. The implementation positions Adobe Dynamic Media Classic as the central digital media layer for product imagery and rich media used in online catalogs and customer facing pages.
Configuration focused on core Adobe Dynamic Media Classic capabilities, including centralized digital asset management, automated rendition and on the fly image rendering, template based image composition, and interactive viewer support for high resolution product images. The deployment emphasizes asset versioning and metadata driven publishing to support consistent product presentation across the site.
Operationally the solution is integrated into Rowley Company website delivery workflows, providing runtime media transformations and CDN ready assets for the web front end. Business functions primarily impacted include product merchandising, eCommerce content management, and marketing operations that manage catalog and product page assets.
Governance is organized around media asset lifecycle controls, naming and taxonomy standards, and publishing approvals to ensure media quality and consistency across product pages. Rowley Company uses Adobe Dynamic Media Classic to centralize Content Management of visual assets, aligning asset operations with web content publishing processes.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Rowley Company implemented Adobe Commerce (ex Magento) as the core storefront for its eCommerce presence on www.rowleycompany.com. The Adobe Commerce (ex Magento) deployment serves as the primary web sales platform in the eCommerce category, operating as the companys public-facing catalog and transaction engine for product discovery, shopping cart and checkout workflows.
The implementation emphasizes standard Adobe Commerce functional modules, including catalog management, product detail pages, shopping cart and checkout orchestration, promotions and pricing configuration, and content management for merchandising. Operational scope centers on web sales and customer-facing commerce operations, with configuration of catalog, pricing and checkout workflows to align with order fulfillment and customer service processes. Governance focused on platform configuration and merchandising ownership by eCommerce and marketing stakeholders, creating centralized control over product data and promotional rules within the Adobe Commerce implementation.
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Shipping Management | eCommerce |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Rowley Company implemented the Zoominfo Platform for Account Based Marketing and embedded it on its public website. The deployment emphasizes web-based lead capture and enrichment to feed account selection and targeted outreach workflows.
The Zoominfo Platform configuration focused on account list management, firmographic targeting, contact enrichment, and intent signal capabilities that align with Account Based Marketing practices. Implementation work centered on data enrichment pipelines and progressive profiling to build actionable account and contact records for marketing and sales users. On-site embedding of Zoominfo Platform components was used to augment web form captures and accelerate contact attribution.
Operational ownership sits with marketing and sales, where the platform supports segmentation, campaign orchestration, and ABM playbook execution for a United States manufacturing firm with about 100 employees. Governance emphasis included data accuracy controls, segmentation taxonomies, and enrichment cadence to keep account profiles current and usable for outreach.
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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