Royal Avebe
Prins Hendrikplein 20,
Veendam, 9641 GK,
Netherlands
Veendam, 9641 GK,
Netherlands
31 59 866 9111
Consumer Packaged Goods
Royal Avebe Technographics
Royal Avebe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Royal Avebe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1313 Royal Avebe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Royal Avebe has purchased the following applications: Microsoft 365 for Collaboration in 2015, DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Royal Avebe is running and its propensity to invest more and deepen its relationship with Microsoft , DocuSign , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Royal Avebe revenues, which have grown to $642.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Royal Avebe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Royal Avebe Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Royal Avebe implemented Microsoft 365 to standardize collaboration and enterprise productivity across the organization. Microsoft 365 is referenced in the public source code of the Royal Avebe website, indicating tenant-level Microsoft 365 services are used in external facing or embedded workflows supporting Collaboration use cases such as email, document sharing, and team communications.
The deployment follows a cloud-hosted Microsoft 365 architecture and leverages core Collaboration capabilities including Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for meetings and persistent chat, and OneDrive for personal file storage. Operational scope centers on corporate productivity and internal communications across functions such as marketing, operations, and corporate IT, with governance implemented through an IT-managed tenant model and role-based access controls typical for Microsoft 365 deployments, aligning Royal Avebe Microsoft 365 Collaboration with centralized content, communication, and identity management workflows.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Royal Avebe implemented DocuSign eSignature as a Digital Signing capability on its public website. The deployment embeds DocuSign eSignature to enable web-based electronic signature capture and approval workflows, positioning DocuSign eSignature to support customer and partner facing document exchange and signing business functions. This integration aligns the company, DocuSign eSignature, and Digital Signing around online signature capture and signer-driven workflow completion.
The implementation uses standard Digital Signing functional elements provided by DocuSign eSignature, including signature capture, signer authentication, and audit trail capabilities to create verifiable signing records and orchestrate web-based approval flows. Operational scope is focused on the corporate website as the service surface, impacting contract acceptance, document distribution, and external signing interactions between Royal Avebe and its trading partners. Governance implications are primarily around embedding eSignature workflows into existing document processes and maintaining signer authentication and audit records consistent with electronic signature practice.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Royal Avebe deployed Hotjar on its corporate website to capture behavioral analytics and on-page user interactions. The Hotjar deployment uses client-side JavaScript instrumentation to deliver heatmaps, session recordings, and on-page feedback widgets, aligning the implementation with common Customer Experience tooling patterns for web properties.
The implementation scope centers on the corporate website and supports digital marketing and UX teams, positioning Hotjar as the Customer Experience solution for customer-facing web analytics. Instrumentation was configured to operate within the site’s consent and cookie controls, providing behavioral telemetry for iterative design and content decision workflows.
Functionally the deployment surfaces heatmap modules, session replay capabilities, and feedback collection, which are consumed by product, marketing, and UX workflows for qualitative behavioral analysis. Royal Avebe Hotjar Customer Experience integration emphasizes client-side analytics and user feedback orchestration rather than backend transaction processing, keeping the implementation focused on website user behavior and experience management.
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2015 | 2015 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2015 | 2015 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at Royal Avebe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Royal Avebe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Royal Avebe IT executives and key decision makers. This section highlights Royal Avebe's latest recorded technology evaluations, including Esker on Demand for Document Management on 2025-11-07 and AEB Customs Management for Global Trade Management on 2025-10-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Royal Avebe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Royal Avebe Technographics
Royal Avebe is a Consumer Packaged Goods organization based in Netherlands,
with around 1313 employees and annual revenues of $642.0 million.
Royal Avebe operates a diverse technology stack with applications such as
Microsoft 365, DocuSign eSignature and Hotjar,
covering areas like Collaboration, Digital Signing and Customer Experience.
Royal Avebe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, DocuSign and Contentsquare.
Royal Avebe recently adopted applications including
DocuSign eSignature in 2021, Hotjar in 2021 and Mendix in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Royal Avebe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Royal Avebe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Royal Avebe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.