RSTOutdoor
1775 West 2300 South,
Salt Lake City, 84119, UT,
United States
Salt Lake City, 84119, UT,
United States
1 877-203-5972
Distribution
RSTOutdoor Technographics
RSTOutdoor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RSTOutdoor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 RSTOutdoor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RSTOutdoor has purchased the following applications: GoDaddy Webmail for Collaboration in 2012, Oracle NetSuite Commerce for eCommerce in 2011, Oracle NetSuite CRM for CRM in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RSTOutdoor is running and its propensity to invest more and deepen its relationship with GoDaddy , Oracle , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RSTOutdoor revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RSTOutdoor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RSTOutdoor Tech Stack and Enterprise Applications
RSTOutdoor Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, RSTOutdoor deployed GoDaddy Webmail as its Collaboration application on its public website, provisioning domain based business email for the small distribution firm. The deployment uses GoDaddy hosted webmail and mailbox services tied to rstoutdoor.com, providing webmail access plus standard SMTP and IMAP delivery to desktop and mobile clients. The implementation supports core business functions including customer inquiries, order processing communication, and vendor messaging across the company's staff of about 10 employees.
Configuration and operational control are managed through the GoDaddy account control panel, with mailbox provisioning, DNS records for email routing, and administrative password management handled by company administrators. The solution architecture follows a hosted SaaS email model where GoDaddy Webmail provides the web interface and mail servers while RSTOutdoor retains domain ownership and administrative governance. User administration and email workflows are centralized for small team collaboration and operational continuity.
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RSTOutdoor eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, RSTOutdoor implemented Oracle NetSuite Commerce to establish an online storefront and govern its eCommerce operations. Oracle NetSuite Commerce serves as the eCommerce platform, consolidating storefront presentation, catalog management, shopping cart and checkout workflows, customer account management, and order capture within a cloud-hosted commerce environment.
Configuration focused on core commerce modules typical for a small distributor, including product catalog and SKU merchandising, pricing and promotions setup, shopping cart and checkout orchestration, and native order lifecycle management. The implementation emphasized lightweight administration and centralized product data to support a 10-person operations model selling primarily from the United States.
Operational governance centered on unifying merchandising, order processing, and customer service workflows under the Oracle NetSuite Commerce application, with a small cross-functional team responsible for catalog updates, order exceptions, and fulfillment coordination. RSTOutdoor Oracle NetSuite Commerce eCommerce now provides a single platform for online sales operations, storefront management, and order orchestration.
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RSTOutdoor CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2011 | 2011 |
In 2011, RSTOutdoor deployed Oracle NetSuite CRM as its customer relationship management platform. Oracle NetSuite CRM is used on their website to capture inbound inquiries and route customer interactions into the system, supporting web to lead capture and online contact forms. The deployment is a cloud based SaaS configuration sized for a small distribution firm of about 10 employees operating in the United States, emphasizing contact and account management, opportunity pipeline tracking, and case tracking for post sale support. Implementation choices reflect core CRM functional modules aligned to sales and service workflows rather than enterprise scale customization.
The implementation centralizes the company customer record to standardize lead qualification, opportunity progression, and order follow up across sales and customer service functions. Configuration includes role based access and administrative controls appropriate for a 10 person organization, and a direct integration between the corporate website and Oracle NetSuite CRM for lead ingestion and inquiry routing. Governance centers on maintaining a single source of customer truth and defined sales stages to improve operational consistency across the small team. Oracle NetSuite CRM is explicitly referenced as the application in use, and the Apps Category CRM describes the functional scope of the deployment.
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RSTOutdoor IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at RSTOutdoor
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of E-commerce | Director | Finance | |
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Director of International Sales | Director | Finance | |
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Partner | Manager | Finance | |
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Apps Being Evaluated by RSTOutdoor Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RSTOutdoor IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RSTOutdoor digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD RSTOutdoor Technographics
RSTOutdoor is a Distribution organization based in United States,
with around 10 employees and annual revenues of $1.0 million.
RSTOutdoor operates a diverse technology stack with applications such as
GoDaddy Webmail, Oracle NetSuite Commerce and Oracle NetSuite CRM,
covering areas like Collaboration, eCommerce and CRM.
RSTOutdoor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GoDaddy and Oracle.
RSTOutdoor recently adopted applications including
Akamai CDN in 2014, GoDaddy Webmail in 2012 and GoDaddy in 2012,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RSTOutdoor’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RSTOutdoor’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RSTOutdoor technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.