Rue La La Digital Transformation Initiatives

About the customer

Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men's, women's, and children's apparel and accessories; home décor and accents; and exclusive destinations and experiences. Rue La La's engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. 

Scope and Challenges

The Pitney Bowes Borderfree Retail Solution is available as part of the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum with speed and agility. Rue La La has chosen Pitney Bowes solution, to provide a seamless, localized shopping experience for their members in 219 countries and territories around the world.

Outcome and Implications

In the 2016 Pitney Bowes Global Online Survey, shoppers around the world chose online retailers for a personalized customer experience, brand loyalty, and better quality products. Consequently, the Borderfree Retail solution delivers an end-to-end technology and services platform that attracts new consumers, provides a localized shopping experience, handles payments and landed costs, and ensures that deliveries reach customers efficiently.


“We’re excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It’s thrilling to be able to share our brand and capabilities to a new audience,” - said Mark McWeeny, CEO at Rue La La.

“Our passion is to help consumers around the world shop fashion-forward retailers like Rue La La,” - said Lila Snyder, President, Global E-commerce for Pitney Bowes. “We are looking forward to working together to help them reach new members around the globe.”

20 Channel Center Suite 800
Boston, 2210 , MA
United States
1 617-695-7300
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Enterprise Software & Cloud Applications Purchased by Rue La La

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IT Decision Makers and Key Stakeholders at Rue La La

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