Rural Sourcing, Inc.
817 West Peachtree Street Suite 550,
Atlanta, 30308, GA,
United States
Atlanta, 30308, GA,
United States
1 404-873-9500
Consumer Packaged Goods
Rural Sourcing, Inc. Technographics
Rural Sourcing, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rural Sourcing, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Rural Sourcing, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rural Sourcing, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Zoom for Audio Video and Web Conferencing in 2020, 6sense Account Engagement Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rural Sourcing, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rural Sourcing, Inc. revenues, which have grown to $62.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rural Sourcing, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rural Sourcing, Inc. Tech Stack and Enterprise Applications
Rural Sourcing, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Rural Sourcing, Inc. deployed Oracle NetSuite ERP to centralize accounting, billing, and financial reporting functions, implementing a cloud-hosted ERP Financial platform to serve the companys finance organization. The implementation positioned Oracle NetSuite ERP as the system of record for transactional finance workflows and the general ledger, aligning with standard ERP Financial capabilities for mid-market firms with approximately 600 employees.
The Oracle NetSuite ERP deployment was configured to support accounts payable, accounts receivable, cash application, accruals processing, fixed asset accounting, reconciliations, invoicing, and preparation of financial statements. Configuration work reflected typical ERP Financial module patterns, including sub-ledger to general ledger posting, period close controls, and role-based access for accounting staff and finance leadership.
Operationally the system supports the corporate accounting and finance function, with day-to-day tasks performed by staff accountants reporting to the company controller and with direct interaction with the CFO, as indicated by hiring requirements emphasizing month-end close activities and financial statement preparation. Governance and process design focused on month-end close workflows, reconciliations, and standardized invoicing processes, and job postings signaled that NetSuite experience and strong GAAP knowledge were preferred for staff supporting these financial operations.
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Rural Sourcing, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Rural Sourcing, Inc. implemented Zoom, provided by Zoom Video Communications, to deliver Audio Video and Web Conferencing capabilities integrated into its corporate website. The deployment centered on exposing Zoom meeting and webinar access directly from the site to support virtual client engagements and internal collaboration, with Zoom used as the primary audio video and web conferencing application.
Configuration emphasized standard Audio Video and Web Conferencing functional modules such as scheduled meetings, webinar access, screen sharing, and meeting recording, implemented through site-embedded meeting links and web-accessible join flows. Operational ownership was aligned to corporate IT for centralized account and policy management, while business stakeholders in client services and delivery teams used Zoom for client-facing sessions and internal stand ups, and governance focused on access controls, meeting policy standardization, and web integration consistency.
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Rural Sourcing, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021 Rural Sourcing, Inc. deployed the 6sense Account Engagement Platform on its public website. The implementation is explicitly aligned to Account Based Marketing use cases, supporting account identification and engagement workflows for marketing and sales enablement.
Implementation comprised web-level instrumentation of the 6sense Account Engagement Platform, configured to capture account identification, intent detection, anonymous to known visitor stitching, and account scoring capabilities common to the product. Configuration work focused on engagement tracking, account scoring rules, and personalization orchestration to tailor web experiences at the account level. The 6sense Account Engagement Platform was provisioned to surface account-level signals into internal marketing and sales workflows.
Operational coverage targeted demand generation, account based marketing, and sales enablement teams within Rural Sourcing, Inc., with deployment scoped to the corporate website for ongoing signal capture. Governance centered on marketing operations ownership of tagging, scoring rule configuration, and phased rollout across site domains. Process adjustments prioritized integrating account intent signals into campaign orchestration and centralized management of engagement rules.
Documentation and routine tuning are maintained by marketing operations, with ongoing configuration updates to detection rules and scoring as part of standard ABM operations. This implementation represents a site-embedded use of the 6sense Account Engagement Platform for Account Based Marketing at Rural Sourcing, Inc.
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CRM | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Rural Sourcing, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Rural Sourcing, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rural Sourcing, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Controller | Director | Finance | |
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CFO | CXO | Finance | |
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Corporate Accountant | Manager | Finance | |
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Apps Being Evaluated by Rural Sourcing, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rural Sourcing, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rural Sourcing, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rural Sourcing, Inc. Technographics
Rural Sourcing, Inc. is a Consumer Packaged Goods organization based in United States,
with around 600 employees and annual revenues of $62.0 million.
Rural Sourcing, Inc. operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zoom and 6sense Account Engagement Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Account Based Marketing.
Rural Sourcing, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoom Video Communications and 6sense.
Rural Sourcing, Inc. recently adopted applications including
6sense Account Engagement Platform in 2021, Magnite (ex Rubicon Project) in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rural Sourcing, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rural Sourcing, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rural Sourcing, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.