Pasadena, 91105, CA,
United States
Rusnak Auto Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Rusnak Auto Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Rusnak Auto Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rusnak Auto Group has purchased the following applications: PureCars AutoMiner CDP for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rusnak Auto Group is running and its propensity to invest more and deepen its relationship with PureCars or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rusnak Auto Group revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rusnak Auto Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PureCars | Legacy | PureCars AutoMiner CDP | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023 Rusnak Auto Group implemented PureCars AutoMiner CDP as a Customer Data Platform to underpin data driven marketing and audience activation for service operations. Rusnak had an existing commercial relationship with PureCars prior to 2023 and likely adopted the PureCars AutoMiner CDP following PureCars acquisition of The AutoMiner in 2023 to centralize customer profiling and activation workflows.
The deployment centered on CRM segmentation and audience activation capabilities native to the PureCars AutoMiner CDP, with configuration focused on unified customer profiles, rule based segmentation, and campaign orchestration for fixed ops. Functional coverage emphasized marketing campaign audience creation and service retention messaging, aligning CRM segments with targeted service offers.
Integrations were concentrated on upstream data ingestion into the Customer Data Platform and downstream activation into Rusnak’s CRM and marketing channels to execute a five week repair order campaign. Operational scope covered marketing and service operations teams, enabling coordinated audience handoffs between campaign orchestration in the PureCars AutoMiner CDP and operational workflows in the CRM system.
Governance followed a campaign driven rollout with cross functional coordination between marketing and service operations to validate audience quality and acceptance criteria before activation. The five week campaign executed via PureCars AutoMiner CDP produced more than 2,000 repair orders, an explicit outcome that increased service revenue and supported retention objectives.
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