Rustan Commercial Corporation
4/F OPPEN Building 349 Sen. Gil Puyat Avenue,
Makati, 1200,
Philippines
Makati, 1200,
Philippines
63 2 8897 9183
Retail
Rustan Commercial Corporation Technographics
Rustan Commercial Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rustan Commercial Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 960 Rustan Commercial Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rustan Commercial Corporation has purchased the following applications: SAP Business One for ERP Financial in 2015, FreeWheel Demandsuite for Agency Management in 2023, GoDaddy Webmail for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rustan Commercial Corporation is running and its propensity to invest more and deepen its relationship with SAP , FreeWheel, A Comcast Company , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rustan Commercial Corporation revenues, which have grown to $210.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rustan Commercial Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rustan Commercial Corporation Tech Stack and Enterprise Applications
Rustan Commercial Corporation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Rustan Commercial Corporation implemented SAP Business One as its ERP Financial system to standardize core accounting and retail operational ledger functions across its Philippine operations. The implementation positioned SAP Business One as the primary ERP Financial application supporting centralized financial management for a mid-market retail organization with multi-site store operations.
The deployment focused on configuration of financial modules including general ledger, accounts receivable, accounts payable, cash management and fixed assets, alongside inventory management and purchasing capabilities typical for retail ERP Financial programs. SAP Business One was also used to establish transaction-level costing, sales order processing and packaged reporting workflows, with BI and formatted reporting delivered through Crystal Reports as part of the solution landscape.
Operational scope covered finance, procurement, merchandising and store operations across Rustan Commercial Corporation in the Philippines, with governance centered on centralized master data, a standardized chart of accounts and role-based access controls to enforce financial controls and auditability. Process alignment emphasized formalized procure-to-pay and order-to-cash workflows and configuration-driven approvals to support consistent transactional processing across business units.
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Rustan Commercial Corporation ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Rustan Commercial Corporation implemented FreeWheel Demandsuite as part of an Agency Management deployment on its public website. The implementation positions FreeWheel Demandsuite to orchestrate third party demand and campaign delivery directly on rustans.com, embedding the application in the companys digital advertising surface.
The deployment focuses on Agency Management capabilities common to the category, including demand orchestration, campaign trafficking, creative delivery controls, and yield configuration. FreeWheel Demandsuite was configured to centralize campaign workflows, support targeting and delivery rules, and expose reporting and inventory controls to advertising operations and marketing users.
Operational scope is concentrated on the corporate website and the teams responsible for digital advertising and marketing, with the application supporting campaign setup, trafficking, and day to day ad operations. Governance adjustments aligned ad trafficking and campaign approval processes to a centralized ad operations function, creating a single point of control for programmatic demand and campaign management across the site.
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Rustan Commercial Corporation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Rustan Commercial Corporation implemented GoDaddy Webmail as its web-hosted email solution in a Collaboration context for its corporate website. The deployment uses GoDaddy Webmail to provision corporate mailboxes and to expose browser-based webmail access for company domains tied to public contact and support channels.
Configuration and operational controls emphasized mailbox provisioning, DNS MX record management, and administrative user account policies consistent with Collaboration governance. Functional capabilities include the GoDaddy Webmail browser interface, hosted mailbox storage, spam and basic filtering, and mobile access via standard mail protocols, supporting core business functions such as corporate communications and customer service email handling.
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Collaboration | Collaboration |
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2019 | 2019 |
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Rustan Commercial Corporation eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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Rustan Commercial Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Rustan Commercial Corporation EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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Rustan Commercial Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Rustan Commercial Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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VP Store Operations | VP | Operations | |
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VP Operations | VP | Operations | |
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Manager - Operations | Manager | Finance | |
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Director of IT | Director | IT | |
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President | CXO | Operations | |
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Apps Being Evaluated by Rustan Commercial Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rustan Commercial Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rustan Commercial Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rustan Commercial Corporation Technographics
Rustan Commercial Corporation is a Retail organization based in Philippines,
with around 960 employees and annual revenues of $210.0 million.
Rustan Commercial Corporation operates a diverse technology stack with applications such as
SAP Business One, FreeWheel Demandsuite and GoDaddy Webmail,
covering areas like ERP Financial, Agency Management and Collaboration.
Rustan Commercial Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, FreeWheel, A Comcast Company and GoDaddy.
Rustan Commercial Corporation recently adopted applications including
FreeWheel Demandsuite in 2023, Magnite (ex Rubicon Project) in 2023 and Teads Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rustan Commercial Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rustan Commercial Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rustan Commercial Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.